DIEPPE, New Brunswick, June 29, 2018 (GLOBE NEWSWIRE) -- On a day that Canadians celebrate their pride in our nation, ROYALE® is relaunching their Purr-oudly Canadian campaign.
“We understand given the current trade climate many Canadians are looking for products that are Canadian. We want them to know that ROYALE is Purr-oudly Canadian,” said Jim Schedler, Vice President of Marketing, ROYALE.
The campaign was developed in 2017 and features familiar Canadian scenery and Canadian employees manufacturing household paper products in Canadian plants. The TV spot will air during CBC’s Canada Day special that will be broadcast live from Ottawa.
“For over 50 years, ROYALE has been a household name and a fixture in Canadian bathrooms. ROYALE is the only Canadian brand to offer a full line of consumer household paper products including bathroom tissue, paper towel, facial tissue and napkins,” said Schedler.
ROYALE is produced by Irving Consumer Products Limited, a Canadian company headquartered in Dieppe, New Brunswick. The company also has manufacturing plants in Toronto, Ontario and Saint John and Dieppe, New Brunswick.
The majority of the raw materials that go into making ROYALE household paper products come from Canada. Their entire value chain, from seed to trees to the finished tissue products contributes to over 14,000 direct, indirect and induced jobs in Canada.
To view the TV spot, click here.
For further information please contact:
Mary Keith, VP of Communications
J.D. Irving, Limited
Cell: 506-650-8209 Email: keith.mary@jdirving.com