TORONTO, Jan. 22, 2018 (GLOBE NEWSWIRE) -- Kuuhubb Inc. (“Kuuhubb” or the “Company”) (TSX-V:KUU) announces that it has signed an agreement with Receptiv, a leading mobile video advertising company, on collaborating to bring new brands to Recolor digital coloring app. Over the past year, Recolor has featured dedicated brand coloring task silos for Kellogg, Fazer, and Lionsgate movies “My Little Pony” and “Wonder”.
On average, brand coloring campaigns on Recolor deliver more than 60 million banner views and 300,000 coloring tasks created by users. As of December 31, 2017 Kuuhubb reached over 7 million Monthly Active Users (“MAUs”), and Recolor its pioneering coloring app had over 30 million downloads and over 6 million MAUs.
“Brand campaign partnerships are playing an essential role in Kuuhubb´s growth strategy,” points out Kuuhubb Chief Operating Officer, Pasi Piipponen. “Kuuhubb’s Recolor app is a unique environment for our brands customers to interact with their target audiences in a creative, fun and engaging way. We believe that we can build a robust additional revenue stream from the brand campaign revenues alongside with our steadily growing user revenue.”
Receptiv is a leading innovator in bringing major brands to mobile applications using a variety of highly innovative ad formats that earn brands 300% higher brand lift compared to industry benchmarks. It is working with over 80% of Ad Age’s top 100 brands and is particularly known for innovation in mobile video advertising at scale. Recolor is the first coloring app to add a video unit to coloring tasks for displaying movie and TV series trailers.
“We have been closely watching the user growth and deep engagement happening in the coloring and design apps over the course of the last year and identified this category as an important one for brands to connect with their audiences”, notes Lo Norona, SVP of Business Development at Receptiv. “With the partnership we are excited about the opportunity to present brands with lean forward engagement of up to 30 minutes inside of Recolor.”
About Kuuhubb
Kuuhubb is a company active in the digital space that focuses mainly on lifestyle and mobile video game applications. Its strategy is to create sustainable shareholder value through acquisitions of proven, yet underappreciated, assets with robust long-term growth potential. Headquartered in Helsinki, Finland, Kuuhubb has a global presence with a strong focus on developing U.S. brand collaborations and Asian partnerships.
Cautionary Note Concerning Forward-Looking Information
This press release contains forward-looking information. All statements, other than statements of historical fact, that address activities, events or developments that the Company believes, expects or anticipates will or may occur in the future (including, without limitation, statements relating to growth of the Company’s business, future revenue and Monthly Active Users, and expected benefits from the agreement with Receptiv) are forward-looking information. This forward-looking information reflects the current expectations or beliefs of the Company based on information currently available to the Company. Forward-looking information is subject to a number of risks and uncertainties that may cause the actual results of the Company to differ materially from those discussed in the forward-looking information, and even if such actual results are realized or substantially realized, there can be no assurance that they will have the expected consequences to, or effects on the Company. Factors that could cause actual results or events to differ materially from current expectations include, among other things, risks related to the growth strategy of the Company, the possibility that results from the agreement with Receptiv will not be consistent with the Company's expectations, the early stage of the Company's development, competition from companies in a number of industries, the ability of the Company to manage expansion, future business development of the Company and the other risks disclosed under the heading "Risk Factors" in the Company's annual information form dated October 30, 2017 filed on SEDAR at www.sedar.com. Forward-looking information speaks only as of the date on which it is provided and, except as may be required by applicable securities laws, the Company disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. Although the Company believes that the assumptions inherent in the forward-looking information are reasonable, forward-looking information is not a guarantee of future performance and accordingly undue reliance should not be put on such information due to the inherent uncertainty therein.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For further information, please contact:
Kuuhubb Inc.
Jouni Keränen - CEO
jouni@kuuhubb.com
Office: +358 40 590 0919
Bill Mitoulas
Investor Relations
bill@kuuhubb.com
Office: +1 (416) 479-9547