Charles & Colvard Expands Availability of Forever One Gems and Jewelry into Additional Helzberg Diamonds Retail Stores Nationwide

Expansion gives consumers more options to experience moissanite during the upcoming holiday season


RESEARCH TRIANGLE PARK, N.C., Nov. 07, 2017 (GLOBE NEWSWIRE) -- Charles & Colvard, Ltd. (NASDAQ:CTHR), the original and leading worldwide source of created moissanite, today announced the availability of Forever One™ gems and jewelry in additional Helzberg Diamonds® retail stores across the U.S. This retail store expansion provides consumers more opportunities to experience and purchase moissanite gems and jewelry this holiday season.

“As we continue to expand our relationship with Helzberg Diamonds, we’re able to interact with more consumers and further increase exposure for our Forever One moissanite gemstones and finished jewelry,” said Suzanne Miglucci, president and CEO of Charles & Colvard. “We’re excited to be working collaboratively with Helzberg on co-marketing activities and special events to make a meaningful impact this holiday season.”

Helzberg Diamonds, a Berkshire Hathaway company, is a leading fine jewelry retailer. After a century of service, the Helzberg name has come to stand for quality, knowledge and trust. Charles & Colvard and Helzberg Diamonds’ relationship has grown from an exclusive offering of moissanite jewelry on the retailer’s e-commerce website www.helzberg.com, to selling in brick-and-mortar stores.

“This is a valuable investment for our company which allows us to deliver a broad jewelry assortment in most Helzberg Diamonds stores,” continued Miglucci. “Now, shoppers across the country can experience and choose from a stunning selection of moissanite rings, pendants, stud earrings and more – conveniently at a store nearby. This rollout further diversifies our channel portfolio and solidifies the omnichannel experience we want to deliver to consumers.”

Moissanite is the world’s most brilliant gem and is among the hardest minerals on the earth—more durable than sapphire, ruby or emerald. Through more than 20 years of innovation, experts at Charles & Colvard have recreated moissanite in a lab to deliver an artfully crafted and eternally brilliant gemstone. Every Forever One gem comes with a limited lifetime warranty that protects against damage to the stone and any changes in color, clarity or brilliance.

For more information on Charles & Colvard Forever One Moissanite, please visit www.charlesandcolvard.com.

To purchase Charles & Colvard Created Moissanite directly from Helzberg Diamonds, please visit www.helzberg.com.

About Charles & Colvard, Ltd.

Charles & Colvard, Ltd., based in the Research Triangle Park area of North Carolina, is the original creator and leading source of Forever One™, Forever Brilliant® and Forever Classic™ moissanite gemstones for fine jewelry. Moissanite is unique, available in three color grades (colorless, near-colorless and faint color) and produced from silicon carbide (SiC) crystals. Charles & Colvard Created Moissanite® is sold with a Limited Lifetime Warranty to wholesale distributors, manufacturers, retailers, TV shopping networks, and designers as loose stones or set in a wide variety of quality metal setting options. Charles & Colvard, Ltd. also sells direct to consumers through its wholly owned operating subsidiary, charlesandcolvard.com, LLC and through third-party marketplaces. Charles & Colvard, Ltd.’s common stock is listed on the NASDAQ Capital Market under the symbol “CTHR.” For more information, please visit www.charlesandcolvard.com.

About Helzberg Diamonds
Helzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915. Helzberg stores nationwide feature a broad selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, exclusive designs and timeless jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is a subsidiary of Berkshire Hathaway Inc. (NYSE symbols BRK/A and BRK/B). For the locations nearest you, call 1-800-HELZBERG (800-435-9237) or visit Helzberg.com.

Media Contact:
Jessy Fofana/LaRue PR 
732.667.7777