Hard Rock International Selects Usablenet to Power Connected Mobile Brand Experience for Smartphone Users

NEW YORK, NY--(Marketwire - Oct 24, 2012) - Usablenet, the global leader in mobile and multi-channel technology, today announced that it has partnered with Hard Rock International, to power the brand's forthcoming mobile brand experience. Hard Rock will expand its digital presence with the launch of a dedicated mobile site that enables smartphone users to engage in a more relevant brand experience from their mobile phones.

"Hard Rock is committed to deepening customer engagement with both new and existing guests by delivering smartphone users a unique mobile experience that is consistent with our brand," said Kim Matlock, Senior Director of Digital Marketing and CRM. "Usablenet's guidance through the mobile deployment process has been exactly in line with our brand goals, and their strategic leadership and design execution have been invaluable."

Scheduled to be available in December, the smartphone-optimized HardRock.com will deliver a unique digital brand experience that is customized for the mobile customer journey, offering users the ability to:

• Search for Hard Rock Cafe locations and book reservations
• Search Hard Rock Hotel information, check room availability, access special offers and book reservations
• Browse Hard Rock's memorabilia library and access high-resolution image galleries with tap-zoom functionality
• Easily share content and experiences across social platforms, like Facebook and Twitter

"It's clear that today's digitally-savvy consumers are demanding a mobile experience that is not a shrunken-down version of the traditional website," said Carin van Vuuren, Chief Marketing Officer at Usablenet. "Our partnership with Hard Rock aims to solidify its commitment to deliver users a unique mobile experience consistent with Hard Rock's fun and unique brand."

About Usablenet
Usablenet is a global technology leader for mobile and multi-channel customer engagement. Usablenet's powerful platform enables leading companies in all sectors to create compelling experiences for their customers across multiple channels, including mobile, tablet, social, and in-store kiosks. Usablenet customers include Amtrak, Delta, Expedia, FedEx, Marks and Spencer, Ritz Carlton, ShopNBC, Victoria Secret and others. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.

About Hard Rock International
With a total of 179 venues in 54 countries, including 140 cafes and 18 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana, Panama, Cancun and Vallarta. Additional hotel and casino projects planned to open include Riviera Maya in 2013 and Abu Dhabi in 2014. Additional announced hotel and casino projects include Aruba, Hungary and Northfield Park. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.