INDIANAPOLIS, March 9, 2012 (GLOBE NEWSWIRE) -- Brightpoint, Inc. ("BrightPoint") (Nasdaq:CELL), a global leader in providing device lifecycle services to the wireless industry, today announced that its subsidiary, Brightpoint North America L.P. ("BrightPoint Americas"), has entered into a logistic services agreement with Lytro, Inc. ("Lytro"), maker of the world's first consumer light field camera. Under the terms of the agreement, BrightPoint Americas will provide fulfillment and logistic services to support Lytro.
The Lytro Light Field Camera enables a photographer to take a picture and refocus it later on a computer or the camera's touchscreen. Unlike conventional cameras, Lytro cameras capture the entire light field which includes the direction of light. The ability to capture that additional information, along with Lytro's image processing software, is what allows the user to refocus the picture after the fact. The Lytro camera recently won top prize in the annual Last Gadget Standing competition at CES.
"BrightPoint has a world-class reputation for excellence in logistic and aftermarket services," stated Vanita Wells, Vice President Customer Operations, Lytro. "We look forward to leveraging that experience as the Lytro Light Field Camera enters the market and gains traction in the consumer camera industry."
"We are excited to leverage our more than 20-year history of supply chain expertise, our physical and technical infrastructure, and our efficient, flexible and scalable services to support Lytro," stated J. Mark Howell, BrightPoint's President Americas. "As an industry leader in device lifecycle management for high value consumer electronics, we view this consumer high tech vertical as a natural extension of our core service offerings."
About Lytro, Inc.
Lytro is transforming the camera into a powerful computational photography platform, forever changing the way everyone takes and experiences pictures. The first Lytro Light Field Camera offers photographic possibilities never before possible, such as focusing a picture after it is taken, and creates interactive living pictures that can be endlessly refocused and enjoyed by friends and family online. The company was founded in 2006 by CEO Ren Ng, whose Ph.D. research on light field photography won Stanford University's prize for best thesis in computer science in 2006 as well as the internationally recognized ACM Dissertation award. For additional information, visit www.Lytro.com.
About Brightpoint, Inc.
Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing device lifecycle services to the wireless industry. In 2011, BrightPoint handled more than 112 million wireless devices globally. BrightPoint's 5 key service areas – Plan, Market, Customize, Move, Recover – offer over 110 innovative services, such as distribution channel management, procurement, inventory management, reverse logistics and repair services, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers' IT systems and operations. BrightPoint's effective and efficient platform allows its customers to benefit from rapidly deployed, flexible and cost effective solutions. BrightPoint has more than 4,000 employees, as well as a significant number of temporary staff, and a global footprint covering more than 35 countries, including 13 Latin American countries through its investment in Intcomex, Inc. In 2011, BrightPoint generated revenue of $5.2 billion, from customers in over 75 countries. BrightPoint provides distribution and customized services through over 100,000 points-of-sale and to over 25,000 B2B customers worldwide. Additional information about BrightPoint can be found on its website at www.BrightPoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).