Cybercom develops mobile site for HSB

Cybercom develops mobile site for HSB

Cybercom is developing a mobile web site for Sweden's largest housing
organisation, HSB. The mobile site is a key component in the mobile strategy
being developed by HSB in conjunction with Cybercom.

"Interest in reaching HSB's web site from mobile devices is increasing very
much. We see the number of visitors surfing from mobile devices has increased to
22,000 visits in November 2011, compared with 13,000 visits in May 2011," says
Maria Isacsson, digital channel manager at HSB. "This is why it is incredibly
important that our site is easy to navigate, even from a mobile device."

Cybercom and HSB have developed a mobile strategy that begins with making HSB's
web site mobile. The web site will initially show HSB's selection of
co-operative flats, rental flats, scheduled open houses, and contact
information. A second step may be to make applications that allow visitors to
more easily navigate between the different apartments available through HSB.

"HSB is a very important customer for us," says Mikael Grönlund, senior web
strategist at Cybercom. "We are helping HSB with parts of their digital
presence."

In addition to the mobile web site, Cybercom has also completed a prestudy for
HSB's intranet and is now working defining its requirements. Cybercom is also
helping HSB develop a web strategy for the company's external web site. Cybercom
also operates, maintains, and continues to develop HSB's digital platforms.

"HSB works very actively through its many digital channels," says Martin Dolk,
customer account manager for HSB at Cybercom. "There is a conscious plan in
place for how to reach operational goals using these channels."

To find out more, contact:

Martin Dolk, account manager for HSB, Cybercom
Sweden                                            +46 70 674 85 73

Mikael Grönlund, senior web strategist, Cybercom
Sweden                                             +46 72 745 88 82

Maria Isacsson, digital channel manager,
HSB                                                                   +46 72 740
89 61

Anna Trane, PR & brand manager, Cybercom Group
                                                       +46 70 884 74 69