New Lord Balfour Hotel to Open in South Beach -- Winter 2012

Miami's Ocean Drive Welcomes a Newly Renovated Boutique Hotel


MIAMI, FL--(Marketwire - Dec 7, 2011) - The Lord Balfour will be making its debut in winter 2012 after a multi-million dollar renovation. This South Beach hotel is situated directly on Ocean Drive, south of Fifth Street, in a neighborhood better known as "SoFi" to the locals, sitting steps away from warm turquoise waters and white sandy beaches. The 64 bright and airy guest rooms offer a refreshing spin on its interior design by weaving in a bit of the history of Lord Balfour, a Prime Minister of England and an Earl. Fully entrenched in his formal titles and British traditions, Balfour was considered to be totally irreverent. It is whispered that he and Lady Elcho were greater than friends and less than lovers, which was a liberated idea for their time and titles. We live in a new era -- and this is South Beach.

Enter the hotel's public space comprising lobby and bar, and you'll discover a chic vintage setting combined with animated and witty design details. A prominent display of mirrors, on a backdrop of soft textures is a playful homage to Lord Balfour, a man who was considered thoroughly vain. Clever expressions he coined loudly resonate today: "A good speech, like a woman's skirt, should be long enough to cover the subject and short enough to create interest."

Guest rooms feature natural and sustainable bamboo hardwood floors and all of the modern comforts required of travelers today. Oversized windows overlook the interior palmed courtyard, Ocean Drive, or offer city views of the SoFi neighborhood. Furnished with custom designed writing desks and chairs, and leather lounge seating, additional amenities include ETRO bathroom products in a scent that will satisfy both men and women. Comforts include luxurious bed linens along with plush robes, towels and slippers. Fully modernized for today's guests, rooms feature docking stations, 40" televisions and complimentary WiFi.

The Lord Balfour molds well into the rich diversity of Art Deco styles as its exterior is marked with forms of the industrial era. Originally opened in 1940, the Lord Balfour hotel opened its doors as the influx of tourists streamed to Miami Beach, with an enthusiasm for the warm and sunny climate -- continuing to do so today. The hotel sits in close proximity to the city's ever growing arts and culture scene. Room categories include Balfour Suites, King, Queen Double, or Queens, with rates starting at $199 during low season and $299 during high season.

The Lord Balfour is currently taking reservations and welcoming guests in winter 2012. For more information, and to sign up for news, special offers, and introductory rates please visit www.lordbalfourmiami.com or call 305.673.0401 US toll free 1-800-501-0401.

About Lord Balfour
The Lord Balfour is a boutique hotel of 64 rooms and suites situated directly on Ocean Drive, south of Fifth Street, in a neighborhood better known as "SoFi" to the South Beach locals. Sitting steps away from warm, turquoise waters and white sandy beach, the hotel is located within the heart of the Art Deco district and in close proximity to the city's every growing arts and culture scene. The hotel delivers a distinctive experience and chic vintage style merging with a thoroughly modern setting. An expansive veranda provides perfect place to people watch while enjoy a refreshing beverage from the lobby bar. An interior palm courtyard provides a more tranquil retreat to enjoy a morning coffee or evening cocktail. Lord Balfour opens its doors in winter 2012 and is located at 350 Ocean Drive, Miami Beach, Florida. Telephone: 305.673.0401 US Toll Free: 800.501.0401 Fax 305.674.9634

The Lord Balfour is managed by a division of Trust Hospitality, Desires Hotels, a collection of independently created boutique hotels. High in style, distinct and creative, each of these lifestyle hotels have one-of-a-kind architecture and interior design, allowing guests to expect just as much from their hotel as they do from their destination.

Documents and/or Photos available for this release:

Lord Balfour Hotel
Lord Balfour Hotel

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 316162

Contact Information:

Contact:
Ms. Kathleen Duda
Managing Director
KVD Communications
Phone: (646) 723-4338 x0
E-Mail: kathleen@kvdcom.com