BARCELONA, Spain, Feb. 14, 2011 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company, today announced the latest version of its Mobile Data Operator Solution. This new release helps mobile operators drastically improve customer experience with end-to-end visibility into the entire mobile service delivery chain.
Often, the first time that a mobile operator becomes aware of a data service problem is when the customer calls to complain. This creates a negative customer perception of the operator, regardless of where the actual problem is in the service delivery chain.
Compuware's end-to-end view allows mobile operators to quickly pinpoint performance problems and fix them before the business is impacted, saving money and improving customer satisfaction. Compuware will demonstrate this solution at the Mobile World Congress Conference in Barcelona, Spain, February 14-17 at booth# 7E62.
"In order for mobile network operators (MNOs) to grow revenue and provide a differentiated customer experience, they must have visibility into the subscriber experience and behavior on everything in the service delivery chain, from the handset, to the mobile service, to the applications," stated, Sheryl Kingstone, Yankee Group's Director of Enterprise Research in the TMCnet article titled: 'The Mobile Battleground: Who's Going to Win the Customer Relationship?' in reference to the Yankee Group research report titled: 'Surviving the Mobile Data Revenue Roller Coaster.' "Only then can they proactively identify new revenue opportunities and improve customer experience."
Compuware's Mobile Data Operator Solution is the industry's leading solution that enables mobile operators to significantly reduce and eliminate the incremental costs associated with data service delivery problems by proactively detecting the source of performance problems before they impact customers.
In this new release, Compuware introduces "Insight," a new feature that allows mobile operators to measure the real-time, end-to-end performance of the services their customers use most (i.e. Facebook, Google, Yahoo!, YouTube etc.). Capabilities of the new Insight feature include:
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Single, End-to-End View into Customer Experience: Insight provides a single view of customers' real-time experience on mobile operators' networks This allows operators to not only see problems before they start to impact their customers, but also enables them to clearly pinpoint and identify the cause of the problem. No other solution on the market today can provide this type of detail.
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SaaS-based, "Pay-as-You-Go" Service: Insight is delivered as a SaaS-based, "pay as you go" service that can be up and running in a matter of hours. Insight requires absolutely no changes or additions to a mobile operator's existing data network or their IT infrastructure, and it can be accessed from anywhere using any of the common web browsers.
- Standalone and Integration Capabilities: Insight can be used standalone, or it can be integrated into the "Management" component of the solution to provide a complete, end-to-end view using a single "Command Center" interface. The interface can provide a wide variety of role-specific reporting, alerts and deep-dive troubleshooting that can be extensively customized to meet the needs of individual customers.
"There's a deep disconnect between what the mobile operator thinks is happening on the data network, and what the end-user is actually experiencing," said Sean Timiney, Director of Mobile Strategy at Compuware Corporation. "Without complete visibility into the service delivery chain, mobile operators have no insight or control over the quality of their customer's experience; inevitably end-users will hold the operator accountable for any problems, regardless of who in the service delivery chain is actually to blame. Compuware's Solution allows mobile operators to regain control of their customers' experience before customers even know there's a problem."
Compuware delivers the market's leading Mobile Data Operator Solution that provides broad visibility and deep-dive resolution across the entire service delivery chain, spanning the device, application, network and the content source. These unrivaled capabilities make Compuware the global standard for optimizing mobile product and service performance.
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Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
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