Marimekko Corporation PRESS RELEASE
29 October 2010 at 10.15 a.m.
SOUTH KOREA'S FIRST MARIMEKKO STORE OPENS
The opening of the first Marimekko concept store in South Korea is celebrated
today in Seoul, the 2010 World Design Capital. The roughly 120-square-metre
store has a central location in one of the most important downtown shopping
districts, where several interesting clothing and interior decoration shops,
cafés and restaurants are concentrated. The store opened to the public on 15
October 2010.
The opening of the store is a natural continuation of Marimekko's fruitful
cooperation with the Japanese company Look Inc., who has successfully opened as
many as twenty Marimekko concept stores in Japan since 2006. The concept store
that just opened in Seoul is owned by Look Inc.'s subsidiary, I.D. Look Co.,
Ltd.
“This is another important step forward taken in accordance with our
internationalisation strategy in a market area which is of major significance to
us. We have already gained a foothold in Japan and now, by opening a concept
store in Seoul, we continue to enhance the recognition of the Marimekko brand in
eastern Asia. Seoul is an excellent choice for us, and the timing is perfect as
the city is the World Design Capital this year. I am most pleased with the
store's location in the trendy Sinsa district, on the Garosu fashion street. The
store opening is also celebrated today with a Marimekko exhibition in a nearby
gallery where guests can explore the Marimekko philosophy and our original,
distinctive designs in greater depth,” says Mika Ihamuotila, President and CEO
of Marimekko.
The address of the Marimekko concept store in Seoul:
Garosu-gil 1F, 535-18 Sinsa-dong, Gangnam-gu, Seoul, South Korea
MARIMEKKO CORPORATION
Group Communications
Piia Pakarinen
Tel. +358 9 758 7293
Fax +358 9 755 3051
E-mail: piia.pakarinen@marimekko.fi
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Marimekko's website: www.marimekko.com
Marimekko is a leading Finnish textile and clothing design house. Through its
timeless and individual designs, Marimekko wants to create aesthetic experiences
for every moment in life for people of all ages. The array of Marimekko design
embraces interior decoration items ranging from furnishing fabrics to tableware
as well as clothing, bags, jewellery and other accessories. When Marimekko was
founded in 1951, the unparalleled patterns and colours of its printed fabrics
gave it a strong and unique identity. Marimekko products are available in
roughly 40 countries. In 2009, Marimekko's net sales were EUR 72.5 million, of
which international sales accounted for 27.3%. Marimekko's shares are quoted on
NASDAQ OMX Helsinki Ltd.
