Bang & Olufsen a/s - Allocation of options and employee shares


In accordance with the company's guidelines for incentive schemes, as adopted
at the company's Annual General Meeting on Friday 26 September 2008, the Board
of Directors has decided to assign share options to the Board of Management and
a group of key management personnel. 

The share options will be allocated proportionally over a 3-year period and can
hereafter be exercised in a subsequent 3-year period. The share options will
hereafter expire. 

The share options can be exercised at a price of 47.39 DKK per share, which
price reflects the average price of trading in the company's shares on NASDAQ
OMX Copenhagen A/S, during the 10 trading days following the announcement of
the Company's report for the 2009/10 financial year. The share options exercise
price is adjusted for dividend paid. 

In addition, the Board of Directors has decided to assign employee shares to
employees in the Danish Bang & Olufsen companies. These shares are assigned on
the same terms as last year as well as in the same numbers. 

The following persons, who are covered by the reporting requirements of the Act
on Securities Trading, participate in the options allocation: 


Name                                            Karl Kristian Hvidt Nielsen
Reason                                          President, CEO, in compliance
with 
                                                article 28a ( 2.1.) of the
Danish 
                                                Securities Trading Act 
Issuer                                          Bang & Olufsen a/s
Designation                                     Option
Nature of transaction                           Allocation
Number                                          84,667
Market value in DKK
(calculated in accordance with Black & Scholes) 1,374,992



Name                                            John Bennett-Therkildsen
Reason                                          Executive Vice President,
Operations, 
                                                in compliance with article 28a
                                                (2.2.) of the Danish Securities
                                                Trading Act 
Issuer                                          Bang & Olufsen a/s
Type                                            Option
Transaction                                     Allocation
Number                                          35,500
Market value in DKK
(calculated in accordance with Black & Scholes) 576,520



Name                                            Christian Winther
Reason                                          Executive Vice President, Sales
and 
                                                Marketing, in compliance with
                                                article 28a (2.2.) of the Danish
                                                Securities Trading Act 
Issuer                                          Bang & Olufsen a/s
Type                                            Option
Transaction                                     Allocation
Number                                          35,500
Market value in DKK
(calculated in accordance with Black & Scholes) 576,520



Name                                             Henning Bejer Beck
Reason                                           Executive Vice President, CFO,
                                                 in compliance with article 28a
                                                 (2.2.) of the Danish Securities
                                                 Trading Act 
Issuer                                           Bang & Olufsen a/s
Type                                             Option
Transaction                                      Allocation
Number                                           35,500
Market value in DKK
(calculated in accordance with Black & Scholes)  576,520


Kim Hyldahl Hansen
Director, Global Counsel

# # #

Applications to this announcement to be made to:
Director, Global Counsel Kim Hyldahl Hansen, Phone +45 9684 5167

Attachments

bo_1005_fuk.pdf