BETSSON ACQUIRES POKER OPERATOR BETFRIENDS
Betsson acquires the poker operator Betfriends. Betfriends is an operator in
Malta with 4 000 active customers. The history of Betfriends derives mainly from
poker, but today they offer sports betting, casino and poker to the end users.
The acquisition is structured with a base payment and an additional payment
based on achievements.
“This transaction is a step in order to change Betsson's trend in poker, as the
poker business has shown a negative trend for some time” says Betsson AB CEO and
President Pontus Lindwall.
“Through the acquisition Betsson gains poker competence which will strengthen
our existing poker team and additional active players” says Magnus Silfverberg,
CEO of Betsson Malta Ltd.
For further information, please contact: Pontus Lindwall, CEO and President
Betsson AB (publ), phone: +46 (0)8 506 403 10 or +46 (0)708 27 51 55 or
Pontus@betsson.com.
BETSSON AB´S CORE BUSINESS CONSISTS OF INVESTING AND ADMINISTER COMPANIES WITHIN
THE GAMING BUSINESS. BETSSON AB OWNS BETSSON MALTA WHICH OPERATES GAMES TOWARDS
END CUSTOMERS, VIA THE WEBSITES WWW.BETSSON.COM, WWW.CASINOEURO.COM AND
WWW.CHERRYCASINO.COM. BETSSON MALTA OFFERS POKER, CASINO, BETTING EXCHANGE,
SPORTS BETTING, LOTTERY, BINGO AND GAMES. THE CUSTOMERS MAINLY ORIGINATE FROM
THE SCANDINAVIAN COUNTRIES AND OTHER PARTS OF EUROPE. BETSSON AB IS LISTED ON
NASDAQ OMX NORDIC MID CAP LIST, (BETS).
