TradeDoubler Announces Technology Integration Agreement with Marin Software for Enhanced Cross Media Tracking

  Marin Search Marketer® Will Integrate with td Integral Cross Media Marketing
                                    Platform

Stockholm, 6 April 2010 - TradeDoubler <http://www.tradedoubler.com/>, the
number one pan-European digital marketing company, today announced a technology
integration agreement with Marin Software <http://www.marinsoftware.com/>,
provider of the leading enterprise-class paid search management application for
large advertisers and agencies. Marin Search Marketer will integrate with td
Integral Cross Media Marketing Platform, to complement and enhance the company's
current Search solution.  The agreement means TradeDoubler's search customers
will now have access to one of the most powerful and easy to use paid search
management platforms on the market today.

"Our agreement with Marin Software is part of our corporate strategy to ensure
we deliver the very best product functionality and performance to our
customers," said Urban Gillström, President and CEO, TradeDoubler AB. "In
addition to ensuring we help them achieve outstanding results in their paid
search campaigns, the partnership will also ensure we are keeping pace with
industry-leading R&D. As the largest and fastest-growing online advertising
channel, paid search continues to become increasingly complex and competitive.
In this changing environment, search marketers often struggle to manage
campaigns, spreadsheets and business goals across multiple publishers.  Our
technology integration with Marin Software will help our customers to directly
address this issue."

The partnership with Marin Software will accelerate delivery of the latest state
of the art technology capabilities to TradeDoubler's existing search customers.
Marin Search Marketer will be integrated with TradeDoubler's platform within the
coming months and will make it possible for TradeDoubler to phase out parts of
the current technology. This is not expected to have any impact on the value of
intangible assets.


"This partnership represents a milestone for Marin Software and the search
applications industry", said Ed Stevenson, Managing Director, Marin Software
Europe. "By integrating Marin Search Marketer with td Integral, joint customers
will not only realize efficiencies in the paid search channel, but also gain
true cross channel insight into the performance of their online marketing
programs.  More importantly, TradeDoubler's extensive network and reach ensures
that search advertisers will have access to the affiliate and display audiences
they need to be successful from within a single interface."

Marin Search Marketer is a hosted paid search management application that helps
advertisers and agencies manage and grow their search campaigns in a
user-friendly environment that fits individual workflows. Marin Search Marketer
addresses the end-to-end workflow needs of a search marketer including: campaign
management, bid optimization, reporting and analytics. Marin Search Marketer's
feature rich interface is supported by the company's unique SEM data services,
enabling flexible integration with publishers and conversion capture tools, and
a world-class Client Services team. More than 180 customers collectively manage
in excess of $1 billion of annual search spend via Marin's application.


With its extensive reach in 18 countries across Europe, TradeDoubler delivers
32 billion impressions per month, reaching 152 million unique users and
generating 10 million leads every month.  The Group offers unrivalled access to
more than 76% of the European online audience through its publisher networks,
which comprise more than 128,000 active website publishers and in excess of
1,800 advertisers.
For further information, please contact:
Urban Gillström, CEO TradeDoubler, phone:+46-8-405 08 00
 E-mail: urban.gillstrom@tradedoubler.com
<mailto:urban.gillstrom@tradedoubler.com>

Bernt Andersson, CFO TradeDoubler phone:+46-8-405 08 00
E-mail: bernt.andersson@tradedoubler.com <mailto:thord.norberg@tradedoubler.com>
About TradeDoubler:
TradeDoubler is an international digital marketing company offering a range of
performance-based marketing solutions. TradeDoubler's products and services
provide companies with the tools and expertise to drive results online whether
they are looking to generate sales, leads or traffic or drive brand awareness.
Headquartered in Stockholm, Sweden, the company boasts a unique global reach
spanning 18 countries in Europe. With a breadth of expertise across multiple
industry sectors and a network of more than 128,000 website publishers,
TradeDoubler helps deliver results for over 1,800 advertisers including a mix of
local and international companies such as Apple Store, Dell, TeliaSonera and
Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange. Please visit
www.tradedoubler.com <http://www.tradedoubler.com/> for further information.

About Marin Software:
Marin Software is the largest and fastest growing provider of enterprise-class
paid search marketing applications worldwide.  The company's flagship product,
Marin Search Marketer® is designed to addresses the workflow, analysis, and
optimization needs of large scale advertisers and agencies, saving time and
improving financial performance. Over 180 companies are running on Marin
Software, including some of the world's largest interactive agencies and
advertisers. Marin's clients manage over $1 billion of annual paid search spend
in the Marin Search Marketer application. Please visit www.marinsoftware.com
<http://www.marinsoftware.com/> for further information.



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