The Power of Cultural Diversity in Global Organization -- New Book Reveals the Secret to Global Success and Its Challenges


MCLEAN, Va., Jan. 15, 2010 (GLOBE NEWSWIRE) -- In today's global reality of ever-changing cultural values, any organization must move proactively and aggressively into customizing its international operation. The world is a very complex place when trying to understand human beings, yet there is strength in peoples' differences. The Cultures in the Cubicles by Robert A. Simpkins & Behnaz S. Paknejad explores the power of cultural diversity in the global organization.

Even the most experienced world travelers, whether on behalf of an organization or for leisure, will find that diversity is so much more than the historically recent classifications of gender or race. It includes civilizations, cultures, age, experience, education, geographic regions, language and dialects, personalities, norms, values and belief systems, knowledge, and so many more. If an organization's structure and processes isn't modified to stay aligned with cultural values and norms and trends occurring in the global expansion environment, the consequences can be disastrous.

In The Cultures in the Cubicles, the authors reveal that redesigning an operational model for global success is easy. Redesigning it the right way is a lot more challenging. It takes the application of thoughtful research, creative thinking, and intelligent analysis. Additionally, it takes a flexible and global mindset. One must throw away all false beliefs, biases, prejudices, or assumptions -- finding and strategically planning on a foundation of realistic and measurable knowledge. All the information needed is readily available; it's just a matter of locating, linking, and trending the data for future success.

This outstanding book -- written by two of the world's most renowned writers, speakers, and organizational advisors -- breaks it all down for readers, giving them and their organization the ability to succeed today, and the power to predict tomorrow in the global environment. For more information on The Cultures in the Cubicles, log on to www.Xlibris.com.

About the Authors

Behnaz S. Paknejad is a recognized expert in the fields of global human resource development, internationally adaptive communications, and cross-cultural effectiveness. Ms. Paknejad has advised on, and deployed, performance-improvement initiatives around the world. Her expertise comes from real-world experience. She is an expert in multilingual and multicultural acclimatization and has provided her knowledge to both governmental agencies and the private industry sector. She has authored two previous books that have received international acclaim. Her first book, coauthored with Mr. Simpkins, was Not Another Pretty Binder: Strategic Planning That Actually Works (HRD Press, 2008). Her second book, also coauthored with Robert Simpkins, was The Global Crosswinds of Change: How Organizations Can Successfully Recognize and Respond to Change in a Changing World (Xlibris, 2009). Robert A. Simpkins is an acclaimed international advisor and organizational educator, focusing on the development of planning professionals to maximize their capabilities in the domestic and global environment. His expertise is in the functions of strategic planning and strategic management, change management, sales management, sales, competitive intelligence, communications, and cross-organizational effectiveness.Mr. Simpkins has advised on, and deployed, performance improvement initiatives in more than fifty-one different countries -- around the world and all across the United States. Robert Simpkins is an accomplished public speaker and writer, having been published by Competitive Intelligence Magazine, the Journal of Business Strategy, Employment Relations Today, Emerald Press, and the American Management Association. He has also been interviewed on CNN International and MSNBC International. He has written three internationally acclaimed books. His first book, Secrets of Great Sales Management: Strategies for Enhanced Performance (AMACOM, 2004), has received international recognition and been translated in five languages.


                     The Cultures in the Cubicles
              by Robert A. Simpkins & Behnaz S. Paknejad
     The Power of Cultural Diversity in the Global Organization!
                  Publication Date: January 12, 2010
        Trade Paperback; $19.99; 255 pages; 978-1-4500-2358-0
         Trade Hardback; $29.99; 255 pages; 978-1-4500-2359-7
                   eBook; $9.99; 978-1-4500-2360-3

Members of the media who wish to review this book may request a complimentary paperback copy by contacting the publisher at (888) 795-4274 x. 7479. To purchase copies of the book for resale, please fax Xlibris at (610) 915-0294 or call (888) 795-4274 x. 7876.

For more information, contact Xlibris at (888) 795-4274 or on the web at www.Xlibris.com.


            

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