Kellogg Delivers Strong Q3 2009; Raises Full-Year 2009 Guidance, Sets Targets for 2010


BATTLE CREEK, Mich., Oct. 29, 2009 (GLOBE NEWSWIRE) -- Kellogg Company (NYSE:K) today reported third quarter 2009 financial results that included strong internal net sales and internal operating profit growth. Third quarter net earnings were $361 million, a 6% increase from last year's third quarter net earnings of $342 million. Earnings per diluted share were $0.94 for the quarter, a year-over-year increase of 6% on a reported basis and 12% higher on a currency-neutral basis despite higher up-front costs.

"The current economic environment has placed significant pressure on our consumers," said David Mackay, Kellogg Company chief executive officer. "However, the environment also provided us with both the incentive and the opportunity to build an even stronger company for the future. We are aggressively pursuing productivity initiatives, as well as taking advantage of media deflation and efficiency programs to invest even more back into advertising to further drive the long-term health of our brands."

Third quarter reported net sales were $3.3 billion, representing a 0.3% decrease versus the third quarter of 2008. However, internal net sales growth, which excludes the effects of foreign currency translation and acquisitions, rose 3%, in line with the Company's long-term annual growth targets. Kellogg North America posted net sales growth of 1% on a reported basis, and 2% on an internal basis, building on strong year-ago internal net sales growth of 9%. Internal net sales growth for Kellogg North America consisted of 2% internal net sales growth delivery from North America Retail Cereal, 3% growth from North America Snacks, and a decline of 3% from North America Frozen and Specialty Channels.

Kellogg International posted a third quarter net sales decline of 4% on a reported basis; however, net sales grew 6% on an internal basis, which excludes the effects of currency translation and acquisitions. Internal net sales for Kellogg International consisted of Latin America's internal net sales growth of 9%, Asia Pacific's growth of 4%, and Europe's growth of 5% versus the third quarter of last year. Of particular note is Europe's strong return to internal net sales growth in the back half of the year, in line with guidance from the Company's second quarter conference call.

Operating profit for the third quarter of $567 million was a solid 6% increase on a reported basis, and a strong 11% increase on an internal basis. Total up-front costs for cost-reduction initiatives totaled approximately $0.06 per share, out-pacing 2008's third quarter up-front costs of $0.01 per share. Gross margin for third quarter 2009 of 43.9% represents a 120 basis point increase over last year's third quarter on a reported basis.

The benefit to third quarter earnings per share from favorability below the operating profit line in items such as interest expense and a lower effective tax rate was more than offset by unfavorability in other income and expense.

Kellogg Company continued to deliver strong cash flow, generating $978 million year-to-date, including an unfavorable impact from foreign exchange. The Company's year-to-date cash flow, defined as cash from operating activities less capital expenditures, surpassed the $893 million of cash flow generated during the comparable period in 2008. For the full-year 2009, Kellogg raised guidance for cash flow, as defined, to approximately $1.2 billion. "Manage for Cash continues to be a key operating principle for Kellogg. Having re-doubled our efforts in this difficult environment, we will deliver a record cash flow performance in 2009 despite the adverse impact of foreign exchange," said Mackay.

Kellogg Raises Full-Year 2009 Guidance and Provides Guidance for 2010

Kellogg re-affirmed its internal sales growth guidance of 3 - 4% for full-year 2009, which is above the Company's long-term targets. The Company now anticipates increased gross margin expansion for full-year 2009 of approximately 100 basis points, reflecting strong productivity gains and slightly lower than expected inflation. Kellogg also raised guidance for 2009 internal operating profit growth to a range of 8 - 10%, above the Company's long-term targets and despite significant re-investment in advertising and up-front costs. In addition, the Company raised its currency-neutral earnings per share guidance for 2009 from a range of 8 - 10% to a range of 10 - 12%, reflecting strong profit growth slightly offset by higher interest expense.

Supported by the strong performance in 2009, continuing momentum and significant re-investment, the Company is well-positioned to deliver another year of strong growth in 2010. For 2010, Kellogg anticipates internal net sales growth of 2 - 3%, in line with the Company's long-term targets and reflecting less pricing year-on-year. Up-front costs for full-year 2010 will decrease from 2009's 26 cents per share to a range of 14 - 16 cents per share and this decrease will positively impact operating profit and net earnings. Accordingly, the Company anticipates internal operating profit growth in the high single-digit range, above its long-term annual targets. Reflecting this higher level of anticipated profit growth for 2010, the Company further guided to a range of 10 - 12% earnings per share growth on a currency-neutral basis, anticipating a second consecutive year of growth above its long-term annual targets.

CEO Mackay concluded, "Although most aspects of our guidance for both 2009 and 2010 are above our long-term targets, we are pragmatic about the challenging environment we face. Hence, we are focused on continued reinvestment into our brands, as well as optimizing our business model and global organization -- while achieving cost savings and future visibility. We therefore remain confident in our ability to continue delivering sustainable, dependable performance in the future."

Conference Call / Webcast

Kellogg will host a conference call to discuss these results on October 29, 2009 at 9:30 am Eastern Daylight Time. The conference call and accompanying presentation slides will be broadcast live over the Internet at http://investor.kelloggs.com. Analysts and institutional investors may participate in the Q&A session by dialing 888-465-4043 (U.S.) or 201-604-5146 (International). Members of the media and the public are invited to attend in a listen-only mode. Rebroadcast information is also available at http://investor.kelloggs.com.

About Kellogg Company

With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. The Company's brands include Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R), Nutri-Grain(R), Rice Krispies(R), BearNaked(R), Morningstar Farms(R), Famous Amos(R), Special K(R), All-Bran(R), Frosted Mini-Wheats(R), Club(R) and Kashi(R). Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com.

The Kellogg Company logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=3194

Forward-Looking Statements Disclosure

This news release contains, or incorporates by reference, "forward-looking statements" with projections concerning, among other things, the Company's strategy, and the Company's sales, earnings, margin, operating profit, costs and expenditures, interest expense, tax rate, capital expenditure, dividends, cash flow, debt reduction, share repurchases, costs, brand building, ROIC, working capital, growth, new products, innovation, cost reduction projects, and competitive pressures. Forward-looking statements include predictions of future results or activities and may contain the words "expects," "believes," "should," "will," "will deliver," "anticipates," "projects," "estimates," or words or phrases of similar meaning.

The Company's actual results or activities may differ materially from these predictions. The Company's future results could also be affected by a variety of factors, including the impact of competitive conditions; the effectiveness of pricing, advertising, and promotional programs; the success of innovation, renovation and new product introductions; the recoverability of the carrying value of goodwill and other intangibles; the success of productivity improvements and business transitions; commodity and energy prices; labor costs; the availability of and interest rates on short-term and long-term financing; actual market performance of benefit plan trust investments; the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses, and other general and administrative costs; changes in consumer behavior and preferences; the effect of U.S. and foreign economic conditions on items such as interest rates, statutory tax rates, currency conversion and availability; legal and regulatory factors; the ultimate impact of product recalls; business disruption or other losses from war, terrorist acts or political unrest; and other items.

Forward-looking statements speak only as of the date they were made, and the Company undertakes no obligation to publicly update them.



 Kellogg Company and Subsidiaries
 CONSOLIDATED STATEMENT OF INCOME
 (millions, except per share data)

 =====================================================================
                                                       Year-to-date 
                                    Quarter ended      period ended
                                  Oct. 3, Sept. 27,   Oct. 3, Sept. 27,
 (Results are unaudited)           2009     2008       2009     2008
 ---------------------------------------------------------------------

 Net sales                        $3,277   $3,288     $9,675   $9,889
                                 
 Cost of goods sold                1,837    1,885      5,529    5,678
 Selling, general and 
  administrative expense             873      870      2,497    2,603
 ---------------------------------------------------------------------
                                 
 Operating profit                    567      533      1,649    1,608
                                 
 Interest expense                     65       71        199      230
 Other income (expense), net         (10)      12         (1)      (7)
 ---------------------------------------------------------------------
                                 
 Income before income taxes          492      474      1,449    1,371
 Income taxes                        132      133        416      403
 Earnings (loss) from joint 
  ventures                            --       --         (1)      --
 ---------------------------------------------------------------------
 Net income                          360      341     $1,032   $  968
 ---------------------------------------------------------------------
 Net income (loss) attributable 
  to noncontrolling interests (a)     (1)      (1)        (4)      (1)
 ---------------------------------------------------------------------
 Net income attributable to 
  Kellogg Company (a)             $  361   $  342     $1,036   $  969
 ---------------------------------------------------------------------
                                 
 Per share amounts:              
       Basic                      $  .94   $  .90     $ 2.71   $ 2.54
       Diluted                    $  .94   $  .89     $ 2.70   $ 2.51
                                 
 Dividends per share              $.3750   $.3400    $1.0550   $.9600
 ---------------------------------------------------------------------
                                 
 Average shares outstanding:
       Basic                         382      380        382      382
 ---------------------------------------------------------------------
       Diluted                       384      384        383      385
 ---------------------------------------------------------------------
                                 
 Actual shares outstanding at 
  period end                                             379      381
 =====================================================================
                                 
 =====================================================================
                                                       
 (a) Accounting guidance for "Noncontrolling interests in Consolidated 
     Financial Statements" requires retrospective presentation of 
     amounts related to partially-owned subsidiaries.


 Kellogg Company and Subsidiaries
 SELECTED OPERATING SEGMENT DATA

 =====================================================================
                                                       Year-to-date 
                                    Quarter ended      period ended
 (millions)                       Oct. 3, Sept. 27,   Oct. 3, Sept. 27,
 (Results are unaudited)           2009     2008       2009     2008
 ---------------------------------------------------------------------

 Net sales
  North America                   $2,187   $2,156     $6,574   $6,431
  Europe                             631      666      1,805    2,089
  Latin America                      262      277        750      813
  Asia Pacific (a)                   197      189        546      556
 ---------------------------------------------------------------------
  Consolidated                    $3,277   $3,288     $9,675   $9,889
 ---------------------------------------------------------------------

 Segment operating profit
  North America                   $  415   $  380     $1,244   $1,163
  Europe                             105      113        304      347
  Latin America                       51       61        157      166
  Asia Pacific (a)                    28       26         74       79
  Corporate                          (32)     (47)      (130)    (147)
 ---------------------------------------------------------------------
  Consolidated                    $  567   $  533     $1,649   $1,608
 ---------------------------------------------------------------------

 =====================================================================
 (a) Includes Australia, Asia and South Africa.


 Kellogg Company and Subsidiaries
 CONSOLIDATED STATEMENT OF CASH FLOWS
 (millions)
 =====================================================================
                                           Year-to-date period ended
                                          October 3,    September 27,
 (unaudited)                                 2009           2008
 ---------------------------------------------------------------------
                                                      
 Operating activities                                 
 Net income                                 $1,032         $  968
 Adjustments to reconcile net income to               
  operating cash flows:                                
  Depreciation and amortization                282            274
  Deferred income taxes                         (9)           (12)
  Other                                        (18)           123
 Postretirement benefit plan contributions     (93)           (60)
 Changes in operating assets and 
  liabilities                                   36           (105)
 ---------------------------------------------------------------------
                                                      
 Net cash provided by operating activities   1,230          1,188
 ---------------------------------------------------------------------
                                                      
 Investing activities                                 
 Additions to properties                      (252)          (295)
 Acquisitions of businesses, net of cash 
  acquired                                      --           (212)
 Property disposals                              1             11
 ---------------------------------------------------------------------
                                                      
 Net cash used in investing activities        (251)          (496)
 ---------------------------------------------------------------------
                                                      
 Financing activities                                 
 Net issuances (reductions) of notes 
  payable                                     (915)            48
 Issuances of long-term debt                   745            756
 Reductions of long-term debt                   --           (466)
 Issuances of common stock                      34            155
 Common stock repurchases                     (187)          (650)
 Cash dividends                               (403)          (365)
 Other                                           2             14
 ---------------------------------------------------------------------
                                                      
 Net cash used in financing activities        (724)          (508)
 ---------------------------------------------------------------------
                                                      
 Effect of exchange rate changes on cash        17            (24)
 ---------------------------------------------------------------------
                                                      
 Increase in cash and cash equivalents         272            160
 Cash and cash equivalents at beginning 
  of period                                    255            524
 ---------------------------------------------------------------------
                                                      
 Cash and cash equivalents at end of 
  period                                    $  527         $  684
 =====================================================================
                                                      
 =====================================================================
 Supplemental Financial Data:                         
                                                      
 Cash Flow (operating cash flow less 
  property additions) (a)                   $  978         $  893    
 =====================================================================
 (a) We use this non-GAAP measure of cash flow to focus management and
     investors on the amount of cash available for debt reduction,
     dividend distributions, acquisition opportunities, and share
     repurchase.


 Kellogg Company and Subsidiaries
 CONSOLIDATED BALANCE SHEET
 (millions, except per share data)
 =====================================================================
                                             October 3,     January 3,
                                                2009           2009
                                            (unaudited)          *
 ---------------------------------------------------------------------

 Current assets
 Cash and cash equivalents                    $   527        $   255
 Accounts receivable, net                       1,254          1,100
 Inventories:                                
  Raw materials and supplies                      232            203
  Finished goods and materials in process         631            694
 Deferred income taxes                            128            112
 Other prepaid assets                             126            157
 ---------------------------------------------------------------------
                                             
 Total current assets                           2,898          2,521
                                             
 Property, net of accumulated depreciation   
  of $4,498 and $4,171                          3,000          2,933
 Goodwill                                       3,643          3,637
 Other intangibles, net of accumulated       
  amortization of $43 and $42                   1,460          1,461
 Pension                                          172             96
 Other assets                                     347            298
 ---------------------------------------------------------------------
                                             
 Total assets                                 $11,520        $10,946
 =====================================================================
                                             
 Current liabilities                         
 Current maturities of long-term debt              $1             $1
 Notes payable                                    475          1,387
 Accounts payable                               1,082          1,135
 Accrued advertising and promotion                479            357
 Accrued income taxes                              21             51
 Accrued salaries and wages                       289            280
 Other current liabilities                        386            341
 ---------------------------------------------------------------------
                                             
 Total current liabilities                      2,733          3,552
                                             
 Long-term debt                                 4,823          4,068
 Deferred income taxes                            338            300
 Pension liability                                603            631
 Other liabilities                                993            940
                                             
 Commitments and contingencies               
                                             
 Equity                                      
 Common stock, $.25 par value                     105            105
 Capital in excess of par value                   454            438
 Retained earnings                              5,461          4,836
 Treasury stock, at cost                       (1,927)        (1,790)
 Accumulated other comprehensive             
  income (loss)                                (2,066)        (2,141)
 ---------------------------------------------------------------------
                                             
 Total Kellogg Company equity                   2,027          1,448
                                             
 Noncontrolling interests (a)                       3              7
 ---------------------------------------------------------------------
 Total equity                                   2,030          1,455
 ---------------------------------------------------------------------
 Total liabilities and equity                 $11,520        $10,946
 =====================================================================
 * Condensed from audited financial statements.

 (a) Accounting guidance for "Noncontrolling interests in Consolidated 
     Financial Statements" requires retrospective presentation of
     amounts related to partially-owned subsidiaries.


 Kellogg Company and Subsidiaries
  Analysis of net sales and operating profit performance

  Third quarter of 2009 versus 2008
 =====================================================================
                 North            Latin     Asia              Consoli-
 (dollars in    America  Europe  America  Pacific  Corporate   dated
  millions)                                 (a)
 ---------------------------------------------------------------------
 2009 net sales $ 2,187  $  631   $  262   $  197   $   --    $ 3,277
 ---------------------------------------------------------------------
 2008 net sales $ 2,156  $  666   $  277   $  189   $   --    $ 3,288
 ---------------------------------------------------------------------
 % change - 
  2009 vs. 2008:
   Volume 
    (tonnage)(b)    -.8%    4.2%     6.4%    -1.5%      --         .7%
   Pricing/mix      2.5%     .5%     2.9%     5.5%      --        2.4%
 ---------------------------------------------------------------------
 Subtotal -                                                     
  internal                                                      
  business          1.7%    4.7%     9.3%     4.0%      --        3.1%
  Acquisitions                                                  
   (c)               .1%     --       --      1.8%      --         .1%
  Foreign                                                       
   currency                                                     
   impact           -.3%  -10.0%   -14.7%    -1.6%      --       -3.5%
 ---------------------------------------------------------------------
 Total change       1.5%   -5.3%    -5.4%     4.2%      --        -.3%
 =====================================================================


 =====================================================================
                 North            Latin     Asia              Consoli-
 (dollars in    America  Europe  America  Pacific  Corporate   dated
  millions)                                 (a)
 ---------------------------------------------------------------------
 2009 operating 
  profit        $   415  $  105   $   51   $   28   $  (32)   $   567
 ---------------------------------------------------------------------
 2008 operating 
  profit        $   380  $  113   $   61   $   26   $  (47)   $   533
 ---------------------------------------------------------------------
 % change - 
  2009 vs. 2008:
   Internal 
    business        9.5%    7.0%    -3.3%     8.6%    34.4%      11.3%
   Acquisitions 
    (c)              --      --       --     -3.5%      --        -.1%
   Foreign 
    currency 
    impact          -.3%  -14.5%   -13.9%     -.1%      --       -4.9%
 ---------------------------------------------------------------------
 Total change       9.2%   -7.5%   -17.2%     5.0%    34.4%       6.3%
 =====================================================================

 (a) Includes Australia, Asia, and South Africa.
 (b) We measure the volume impact (tonnage) on revenues based on the 
     stated weight of our product shipments.
 (c) Impact of results for the quarterly period ended October 3, 2009 
     from the acquisitions of Specialty Cereal and certain assets and 
     liabilities of IndyBake.


 Kellogg Company and Subsidiaries
  Analysis of net sales and operating profit performance

  Year-to-date 2009 versus 2008
 =====================================================================
                 North            Latin     Asia              Consoli-
 (dollars in    America  Europe  America  Pacific  Corporate   dated
  millions)                                 (a)
 ---------------------------------------------------------------------
 2009 net sales  $6,574  $1,805   $  750   $  546   $   --    $ 9,675
 =====================================================================
 2008 net sales  $6,431  $2,089   $  813   $  556   $   --    $ 9,889
 =====================================================================
 % change -                                                
  2009 vs. 2008:                                        
   Volume                                                
    (tonnage)(b)    -.8%   -1.9%     3.4%     2.0%      --        -.5%
   Pricing/mix      3.8%    3.3%     5.2%     3.8%      --        3.8%
 ---------------------------------------------------------------------
 Subtotal -                                                   
  internal                                                    
  business          3.0%    1.4%     8.6%     5.8%      --        3.3%
  Acquisitions                                                
   (c)               .1%     .4%      --      4.8%      --         .4%
  Foreign                                                     
   currency                                                   
   impact           -.9%  -15.4%   -16.3%   -12.4%      --       -5.9%
 ---------------------------------------------------------------------
 Total change       2.2%  -13.6%    -7.7%    -1.8%      --       -2.2%
 =====================================================================
                                                     
 =====================================================================
                 North            Latin     Asia              Consoli-
 (dollars in    America  Europe  America  Pacific  Corporate   dated
  millions)                                 (a)
 ---------------------------------------------------------------------
 2009 operating 
  profit        $ 1,244  $  304   $  157   $   74   $ (130)   $ 1,649
 =====================================================================
 2008 operating 
  profit        $ 1,163  $  347   $  166   $   79   $ (147)   $ 1,608
 =====================================================================
 % change - 
  2009 vs. 2008:
   Internal 
    business        8.2%    6.4%    10.7%    19.1%    12.1%      10.4%
   Acquisitions  
    (c)              --      --       --     -9.8%      --        -.5%
   Foreign                                                   
    currency                                                 
    impact         -1.2%  -18.9%   -16.5%   -16.0%      --       -7.4%
 ---------------------------------------------------------------------
 Total change       7.0%  -12.5%    -5.8%    -6.7%    12.1%       2.5%
 =====================================================================
                
 (a) Includes Australia, Asia, and South Africa.
 (b) We measure the volume impact (tonnage) on revenues based on the 
     stated weight of our product shipments.
 (c) Impact of results for the year-to-date period ended October 3, 
     2009 from the acquisitions of United Bakers, Navigable Foods, 
     Specialty Cereal and certain assets and liabilities of IndyBake.


 Kellogg Company and Subsidiaries
 Up-Front Costs*
 $ millions

                       Quarter ended            Year-to-date period 
                      October 3, 2009          ended October 3, 2009
                  -------------------------   ------------------------
                           Selling,                    Selling,
                           general                     general
                            and                         and
                  Cost of  adminis-           Cost of  adminis-
                   goods   trative             goods   trative
                   sold    expense    Total    sold    expense   Total
 ---------------------------------------------------------------------
 2009
  North America    $  12     $  1     $  13    $  46     $  12   $ 58
  Europe               8        5        13       18         5     23
  Latin America        6       --         6        8        --      8
  Asia Pacific         2       --         2        3        --      3
  Corporate           --       --        --       --        --     --
                  ----------------------------------------------------
    Total          $  28     $  6     $  34    $  75     $  17   $ 92
 ---------------------------------------------------------------------

                        Quarter ended            Year-to-date period 
                     September 27, 2008       ended September 27, 2008
                  -------------------------   ------------------------
                           Selling,                    Selling,
                           general                     general
                            and                         and
                  Cost of  adminis-           Cost of  adminis-
                   goods   trative             goods   trative
                   sold    expense    Total    sold    expense   Total
 ---------------------------------------------------------------------
 2008
  North America    $  --     $ --     $  --    $  --     $   2   $  2
  Europe               5       --         5       18        --     18
  Latin America       --       --        --       11        --     11
  Asia Pacific        --       --        --       --        --     --
  Corporate           --       --        --       --        17     17
                   ---------------------------------------------------
    Total          $   5     $ --     $   5    $  29     $  19   $ 48
 ---------------------------------------------------------------------

 ---------------------------------------------------------------------
 2009 Variance - 
  better(worse) 
  than 2008
  North America    $ (12)    $ (1)    $ (13)   $ (46)    $ (10)  $(56)
  Europe              (3)      (5)       (8)      --        (5)    (5)
  Latin America       (6)      --        (6)       3        --      3
  Asia Pacific        (2)      --        (2)      (3)       --     (3)
  Corporate           --       --        --       --        17     17
                  ----------------------------------------------------
    Total          $ (23)    $ (6)    $ (29)   $ (46)    $   2   $(44)
 ---------------------------------------------------------------------

 * Up-front costs are charges incurred by the Company which will 
   result in future cash savings and/or reduced depreciation


            

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