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Metro Atlanta YMCA Uses Birst to Enhance Support for Local Kids, Families, and Communities
Easy-to-Deploy BI Solution Helps YMCA Better Align Member Programs and Marketing Activities With Member Needs
| Source: Birst
SAN FRANCISCO, CA--(Marketwire - September 16, 2009) - Birst, a leading provider of on-demand
solutions for business intelligence (BI) and analytics, today announced
that the Metro Atlanta YMCA is using Birst to better serve local
communities. The YMCA, a non-profit organization focused on building strong
kids, families, and communities, is leveraging the advanced analysis
provided by Birst to increase the alignment of member programs and
marketing activities with the needs of its members.
"Before Birst, we spent more time trying to compile accurate data than
interpreting the data," said Betsy Lenahan, Chief Marketing Officer, Metro
Atlanta YMCA. "We selected Birst because it's an easy-to-use, affordable
solution that requires minimal IT support, and still provides information
and analysis we can act on." Prior to choosing Birst, Lenahan evaluated
other BI solutions, including Cognos. "Cognos is still sitting in the
package in the back. We felt the time and expense of the data mapping would
slow us down and cost too much."
Founded in 1858, the Metro Atlanta YMCA today serves over ten thousand
children and thousands of families through its twenty-eight branches. As
part of its mission to support local communities, the YMCA is constantly
striving to develop and promote meaningful programs that meet members'
needs. Before deploying Birst, the organization developed a wide variety of
programs and promoted them broadly, hoping that members would find a match.
Using Birst, the YMCA is now better able to target its marketing and
outreach efforts by analyzing information regarding member demographics,
tenure, and frequency of involvement. The YMCA's new, multi-level member
support and engagement marketing program leverages this analysis to
increase marketing effectiveness and ensure that member programs match the
needs of member households.
"Birst has changed the entire capabilities of our organization," continued
Lenahan. "Before, we were populating our database with information but we
couldn't use it to help us better serve our members. Now we're able to
anticipate what would interest members. We're focused proactively on our
members and how we can support them in every stage of life."
"I'm thrilled that we have the opportunity to help the YMCA strengthen
families and their communities," said Brad Peters, CEO of Birst. "As an
affordable, powerful solution that minimizes the impact on busy IT
departments, Birst is a perfect fit for organizations working hard to
maximize the impact of their resources in these lean economic times."
About Metro Atlanta YMCA
A charitable organization, the Metro Atlanta YMCA is an association of
people who come together with the vision of building strong kids, strong
families, strong communities. The YMCA is open to people of all abilities,
ages, beliefs, cultures, faiths, and incomes. Financial assistance is
available based on need. Call 404-588-YMCA (9622) or visit
www.ymcapass.com.
About Birst
Birst is the leading provider of on-demand business intelligence
solutions. Birst brings the benefits of fact-based decision-making to a
much broader audience by making it affordable, fast, and easy to use. Birst
is designed to support users of all sizes -- from individuals to groups and
entire companies, so that everyone can benefit from greater insight into
their business.
More information is available at www.birst.com