Interim Report January - June 2009

Interim Report January - June 2009

Weak second quarter but strong order backlog points to improvement

January - June			
Order entry of SEK 154 M (173)		
Net sales of SEK 140.8 M (190.6)		
Gross margin of 41 (38) percent		
Operating profit of SEK 3.1 M (22.4)		
Net profit of SEK -0.2 M (14.4)		

Second quarter
Order entry of SEK 87 M (75)
Net sales of SEK 77.7 M (115.2)
Gross margin of 28 (39) percent
Operating profit of SEK -3.2 M (16.2)
Net profit of SEK -7.9 M (14.6)


• Earnings per share amounted to SEK 0.00 (0.01) for the first six months of the
year
• Cash and cash equivalents were SEK 77.2 M (73.6) at the end of the period
• Although the earlier reported outlook of achieving ernings almost at par with
last years is now considered increasingly challenging, the second half year is
expected to be significantly better than the first half

• Two large European retailers chose Pricer ESL
• First major European DotMatrix™ ESL contract for Pricer with Belgacom
• C-store segment of Casino moves forward with Pricer ESL

Subsequent events

• Pricer starts first phase ESL rollout with major South African retailer
• Pricer has secured a significant first stage roll-out with another leading
mobile telephone retailer
• Pricer has secured the exclusive home country referencing for a European Tier
1 retailer and received first orders

For further information, please contact:
Charles Jackson, CEO, Pricer AB +46 8 505 582 00