Keith McLoughlin appointed Chief Operations Officer Major Appliances//Kevin Scott appointed President and CEO of Major Appliances North America

Keith McLoughlin appointed Chief Operations Officer Major Appliances//Kevin
Scott appointed President and CEO of Major Appliances North America

Keith McLoughlin, Executive Vice President, is appointed Chief Operations
Officer Major Appliances, reporting to President and CEO Hans Stråberg.
McLoughlin will be responsible for a new organization for R&D, Purchasing and
Manufacturing with the objective of taking full advantage of the Group's global
reach and economies of scale. Keith McLoughlin was previously President and CEO
of Major Appliances North America and will continue to be a member of Group
Management.

“After having successfully executed our strategy to lower our cost base and
invest heavily in product and brand we are now taking the next step to fully
realize synergies between business sectors in product development, manufacturing
and purchasing,” says Hans Stråberg, President and CEO. “I'm glad that Keith
McLoughlin has agreed to take on this task, where I see great opportunities to
reduce costs, save capital, sell more innovative products, and achieve higher
speed to market.”

Kevin Scott is appointed new President and CEO Major Appliances North America
and Executive Vice President of AB Electrolux. Scott will be a member of Group
Management and report to President and CEO Hans Stråberg. 

Kevin Scott joined Electrolux in 2003 as Vice President and General Manager
Consumer Services Group in Major Appliances North America and transitioned in
2006 to Vice President and General Manager of the refrigeration business. At
Electrolux, Scott was responsible for the integration of the Group's largest
refrigerator factory in Mexico and was instrumental in the launch of the
Electrolux brand in North America.

Prior to joining Electrolux, Scott held various senior positions with DuPont and
Pepsi. Scott holds a Ph D in chemical engineering from the Georgia Institute of
Technology.

The changes take effect on August 4, 2009.
	
High resolution photos of Scott and McLoughlin are available at:
http://www.electrolux.com/imagebank

For further information contact Electrolux Media Hotline on +46 8 657 65 07

Electrolux is a global leader in household appliances and appliances for
professional use, selling more than 40 million products to customers in more
than 150 markets every year. The company focuses on innovations that are
thoughtfully designed, based on extensive consumer insight, to meet the real
needs of consumers and professionals. Electrolux products include refrigerators,
dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed
brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2008,
Electrolux had sales of SEK 105 billion and 55,000 employees.

Electrolux may be required to disclose the information provided herein pursuant
to the Securities Market Act.