DENVER, CO--(Marketwire - July 13, 2009) - Exactly how far will consumers go for a free
lunch? Quite far, actually: According to an Opinion Research Corporation
survey conducted for
Quiznos, more
than three-quarters of Americans are willing to make sacrifices for a
freebie. Some are even willing to commit "refrigerator theft," with one in
every seven Americans admitting to having taken a coworker's lunch out of
the refrigerator.
More than half of respondents would attend an in-law's retirement party or
a business meeting, while nearly one in five said they would go on a blind
date, if it meant a gratis meal. There is, however, a limit to what people
will do for a lunch treat -- a mere 7 percent would be willing to sit
through a time-share sales pitch.
Quiznos, pioneer of the toasted
sandwich and one of the nation's premier restaurant chains for sandwiches,
salads and soups, is helping Americans fire a shot at pricey lunches with
the launch of the new
Toasty
Bullet® sub. Priced at just $3, the
Toasty Bullet sub is a real
"steal," bolstering Quiznos Everyday Value Menu of delicious offerings that
are available for $5 or less, including select large subs, Toasty Torpedoes
and Sammies.
"We recognize that our customers want delicious flavor and high-quality
ingredients, but we also know that in this economy, they need a tasty
price," said Trey Hall, Chief Marketing Officer for Quiznos. "Now they can
come into Quiznos for lunch and choose from a wide selection of delicious,
toasty and satisfying sandwiches at almost any price point, beginning with
$2 Sammies."
When it comes to lunch, value is paramount. The survey found that Americans
spend an average of $5.60 on lunch each day, with nearly 60 percent
spending less than $5 each day. With those surveyed preferring to spend $3
on a toasted sandwich over a magazine or an iced coffee, the Toasty Bullet
offers consumers an option for lunch that is new, delicious and affordable.
"Customers can enjoy Quiznos' signature toasty flavors at a price that
rivals virtually all fast food, with a complete lunch -- a Toasty Bullet
sandwich, chips and a drink -- for under $5,"
continued Hall. "At this value, they'll want to come back every day to try
a different flavor Toasty Bullet!"
Like its Toasty Torpedo sibling, the Toasty Bullet sub is inspired by the
famous Italian and French baguette sandwiches served in Europe. Served on
ciabatta bread and wrapped in a paper sleeve that makes it easy to eat, the
compact and portable Toasty Bullet sandwich is a great choice for lunch --
wherever lunch may be. The survey revealed that the majority of working
Americans don't stray very far or take very long for lunch. 55 percent of
respondents usually take 30 minutes or less for lunch, while they eat at
their desk (28 percent), in the office cafeteria (22 percent) or even in
their car in the parking lot (6 percent).
Layered with Quiznos' premium meats, cheeses, fresh vegetables, signatures
sauces and seasonings; and toasted to perfection to bring out the robust
flavors, Toasty Bullet sandwiches offer eight inches of delicious and
toasty flavor. Each of five Toasty Bullet varieties is made individually
to order:
-- Italian: Pepperoni, spicy capicola, ham, mozzarella cheese and red
wine vinaigrette topped with crisp lettuce and chopped tomatoes
-- Big Kahuna Tuna: Tuna salad, cheddar cheese, sliced banana peppers
topped with crisp lettuce and chopped tomatoes
-- Pesto Turkey: Thinly-sliced oven-roasted turkey, red wine
vinaigrette, mozzarella cheese and basil pesto topped with crisp
lettuce and chopped tomatoes
-- Turkey Club: Thinly-sliced oven-roasted turkey, crisp bacon,
red wine vinaigrette, mozzarella cheese and mayo topped with crisp
lettuce and chopped tomatoes
-- Beef, Bacon & Cheddar: Thinly-sliced roast beef, crisp bacon,
mayo, cheddar
For more information about Toasty Bullet Subs subs, visit
www.QuiznosToaster.com. Toasty Bullet subs are available for $3 and
Sammies are available for $2 at participating locations for a limited time
only.
About Quiznos
Celebrating its 27th anniversary, Denver-based Quiznos is an international
chain designed for today's busy consumers who are looking for a tasty,
freshly prepared alternative to traditional fast food restaurants. Using
premium quality ingredients, Quiznos restaurants offer creative,
chef-inspired recipes for sandwiches, soups and salads in more than 4,500
franchised restaurants throughout the world.
In October 2007, Quiznos was recognized for leading the QSR industry in
wait time performance by the Mystery Shopping Providers Association's
(MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed
Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top
Overall, ahead of its direct competitors.
For further information, please visit
www.quiznos.com. Find Quiznos on
Facebook or @QuiznosToaster on
Twitter.
About the survey
Findings cited in this release are from a national random digit dial (RDD)
telephone survey of 1,001 adults (18+) in the continental United States.
All interviews were conducted from April 2-3, 52009. Findings for the total
sample are projectable to the American adult population within a +/-3
margin of error, on average, at the 95 percent confidence level. The survey
was conducted by Opinion Research Corporation on behalf of
Crenshaw Communications.
Contact Information: Contact:
Ryan Murphy
Crenshaw Communications
646-484-4568
ryan@crenshawcomm.com