Sharp Launches "Watch it Like the Pros" Consumer Promotion at MLB All-Star Week 2009

MAHWAH, NJ--(Marketwire - July 10, 2009) - As the Official High-Definition Television (HDTV) of Major League Baseball (MLB), Sharp today announces the "Watch it Like the Pros" nationwide consumer promotion supported by a spokesperson lineup of ten MLB players from across the country. The sweepstakes, which launches in conjunction with MLB All-Star Week, July 10-14, gives consumers chances to win one of 10 Sharp MLB Players Choice™ entertainment packages, a trip to the 2009 World Series, and hundreds of additional prizes.

Sharp will also have a strong presence at MLB All-Star Week in St. Louis to promote the sweepstakes and allow consumers to experience the excitement of baseball through several activities played out on Sharp AQUOS LCD TVs.

"The strength of the relationship between Sharp and MLB centers on the natural affinity between the two brands. Baseball is a game of accuracy and details and Sharp AQUOS LCD TVs capture every detail of each play in high-definition clarity, offering consumers the best viewing experience possible," said Judah Zeigler, associate vice president, Retail and Consumer Marketing, Sharp Electronics Corporation. "With multiple MLB activations, our hope is that fans will experience the quality of Sharp AQUOS and excitement of baseball to the fullest, whether by winning their favorite player's home theater setup or a trip to the World Series."

"Watch it Like the Pros" Sweepstakes

This national consumer promotion, which will run throughout the end of the season, offers fans a chance to win one of 10 Sharp MLB Players Choice packages. Each prize package is a representation of how Sharp's MLB players watch the games and highlights in their own homes, including combinations of Sharp AQUOS LCD TVs, Blu-ray Disc™ players and Sound Bars, as well as a player-signed jersey. Consumers can enter for a chance to win at the Sharp MLB online portal at www.SharpMLB.com, the home base for all Sharp MLB news, from personal player blogs to local promotional calendars.

In addition to the online component, more than 4,900 retailer locations nationwide have signed on to participate in the "Watch it Like the Pros" sweepstakes. Consumers can win instantly by texting the unique code found on the point of purchase display at any participating retail location. Retail Instant win prizes include a grand prize trip for two to the 2009 MLB World Series, 30 first prize Sharp AQUOS LED LCD TVs, and 500 second prize $25 MLB.com shop certificates.

Sharp will be promoting the sweepstakes through print, online and social media platforms, as well as event activation at several MLB ballparks throughout the season.

MLB All-Star Week 2009

During MLB All-Star Week, Sharp ambassadors will be promoting the sweepstakes by handing out Instant Win SMS Text cards and also giving consumers the chance to sign up on site with SharpMLB.com kiosks at MLB All-Star FanFest, the All-Star Sponsor Zone and at in-stadium activation sites.

At MLB All-Star FanFest inside America's Center in St. Louis, Sharp is giving fans the chance to make close calls displayed on AQUOS LCD TVs at its "What's Your Call" attraction. Active MLB umpires will be on site to help fans make the call. AQUOS LCD TVs are the official replay TV used to help make the call across the league. A Sharp Fantasy Sports Den, which will be raffled off at the end of the activation, will offer fans a place to rest and enjoy high-definition content on AQUOS LCD TVs.

In partnership with Anheuser-Busch, Sharp will be at MLB's All-Star Sponsor Zone outside of Busch Stadium from July 11-14. AQUOS LCD TVs will occupy the 7,500 square foot space, providing fans the best seat in the house to watch the State Farm Home Run Derby and All-Star Game outside of the ballpark. Multiple video gaming stations will give fans the chance to win an AQUOS LCD TV by being the top player on the leaderboard at the end of each day. MLB players will be making appearances at the Sponsor Zone for autograph sessions throughout the week.

Inside the concourses at Busch Stadium from July 12-14, Sharp will have live photo booths where fans can create personalized Sharp-branded baseball cards featuring their picture, and areas with computer kiosks that allow consumers to enter the "Watch it Like the Pros" Sweepstakes.

Relay Worldwide, Sharp's sports marketing and sponsorship consulting agency, manages Sharp's MLB activation program.

2009 Sharp MLB Team

The 2009 Sharp MLB Team includes ten talented players from across the country, who in partnership with Sharp, will strengthen the relationship between the AQUOS brand and MLB fans in each player's respective markets.

This award-winning roster of athletes includes returning spokespersons Chicago Cubs shortstop Ryan Theriot, Florida Marlins shortstop and 2009 All-Star Hanley Ramirez, Milwaukee Brewers first baseman and 2009 All-Star Prince Fielder, New York Mets pitcher John Maine, New York Yankees pitcher Joba Chamberlain and Oakland Athletics outfielder Matt Holliday, as well as new additions, Atlanta Braves pitcher Derek Lowe, Detroit Tigers pitcher Rick Porcello, Los Angeles Angels of Anaheim outfielder and 2009 All-Star Torii Hunter and St. Louis Cardinals outfielder Rick Ankiel.

About AQUOS

Sharp's AQUOS line of LCD TVs offer an unbeatable combination of outstanding picture quality, advanced environmental performance and stylish designs that fit seamlessly into any décor. Available in a wide range of screen size classes and models, there's a Sharp AQUOS LCD TV that meets virtually any baseball lover's needs.

For more information on Sharp's full line of Liquid Crystal Televisions, visit Sharp's Web site at www.sharpusa.com. Find Sharp AQUOS on Facebook at www.Facebook.com/SharpAQUOS.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

About MLB Advanced Media

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video webcasts and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming and complete blogging capabilities. MLB.com offers more live events on the Internet than any other website in the world.

About the Major League Baseball Players Association

The Major League Baseball Players Association (www.MLBPLAYERS.com) is the collective bargaining representative for all professional baseball players of the thirty Major League Baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League baseball players. On behalf of its members, it operates the Players Choice licensing program and Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust, a charitable foundation established and run entirely by Major League baseball players.

Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision® projection products, Insight® Microwave Drawer® appliances, Plasmacluster® air purifiers, and Notevision® multimedia projectors. For more information visit Sharp Electronics Corporation at www.sharpusa.com

AQUOS is a registered trademark of Sharp Corporation

Contact Information: CONTACT: Kristen Blankenship Crenshaw Communications Phone: 646-484-4596 E-mail: kristen@crenshawcomm.com www.crenshawcomm.com Chris Loncto Sharp Electronics Corporation Phone: 201-529-8680 E-mail: lonctoc@sharpsec.com SHARP ELECTRONICS CORPORATION One Sharp Plaza Mahwah, New Jersey 07430-1163 (201) 529-8200 www.sharpusa.com