PHOENIX and NEW YORK, June 3, 2009 (GLOBE NEWSWIRE) -- Modavox, Inc. (OTCBB:MDVX), Internet broadcasting pioneer and holder of several patented technologies, today announced that Augme Mobile has proudly launched a new, viral mobile marketing campaign for Colgate-Palmolive's Speed Stick(r) brand that combines leading edge mobile marketing technology with social networking interests of targeted consumers.
Speed Stick(r) is leveraging Augme Mobile's mobile marketing platform to provide its target audience the opportunity to learn more about Speed Stick(r) products on-demand through their mobile phone. Simultaneously, the campaign enables consumers to use that same technology to create personalized mobile campaigns of their existing social networking pages.
"We are pleased that Colgate-Palmolive Company chose to work with Augme Mobile on this innovative interactive mobile marketing program," stated Mark Severini, Modavox CEO. "We also appreciate the efforts of our channel partner, Graphic Packaging International, in bringing together this unique opportunity for Augme and the Speed Stick brand. The campaign further demonstrates how Augme's comprehensive portal resonates very strongly with top brands and ad agencies by serving as a practical and flexible mobile marketing tool."
2D codes, 2-dimensional matrix patterns that store information similar to an URL, are the centerpiece for this viral program. A 2D code is incorporated into consumer "Event Cards" that are strategically distributed in key environments, such as fitness centers and special events. The information on the card directs consumers to Text the word "Speed" to 87415 to receive a Text reply with a link to a Speed Stick(r) mobile web page appropriately formatted for nearly every mobile phone. The mobile page offers consumers a link to quickly download a 2D code reader for their particular phone, and then scan the 2D code to receive additional information on Speed Stick(r).
The mobile page also gives consumers the option to receive information via email on how to generate their own 2D code through a new Speed Stick(r) web-based portal. Through this web site, users create a personal 2D code just like the one used by Speed Stick(r), and link their code to any of a number of social networking sites, including MySpace, Facebook, Twitter, LinkedIn, Flickr, YouTube, Hi5, Orkut, Friendster, BrightKite, Bebo and Digg. Consumers share their code with friends and social networking contacts, and then watch the web portal as it posts the "Most Scanned Codes" among all users.
Augme Mobile offers the first fully integrated mobile marketing platform that uses SMS, 2D codes, image recognition and audio detection technologies as a complete suite of interactive consumer response mechanisms. For the Speed Stick(r) campaign, Augme Mobile created the unique consumer experience by developing and integrating all the technology components, including the application of SMS and 2D code technology, the Speed Stick(r) Mobile Web experience, and the Personal Code Creation website. Learn more about the campaign by visiting the Speed Stick(r) web portal at http://speedstick.augme.com, or Text "Speed" to 87415 from your mobile phone.
About Augme Mobile
Augme Mobile offers the first and only comprehensive Web-based marketing platform that provides marketers, brands and advertising agencies the ability to create, deliver, manage and track interactive marketing campaigns targeting mobile consumers through traditional print advertising channels. Augme Mobile solves the "mobile marketing puzzle" of wireless carriers and fragmented technology through an integrated solution that delivers interactive marketing content through traditional media channels to the mobile consumer on-demand. Augme Mobile's fully integrated mobile marketing platform fulfills the advertiser's need to offer interactive multimedia mobile content, while simultaneously satisfying the consumer's desire for easier and more robust mobile connectedness.
About Modavox
Modavox, Inc., the customized communications company, is a pioneer in Internet broadcasting, producing and syndicating online audio and video, offering innovative, effective, and comprehensive online tools for reaching targeted niche communities worldwide. Through patented Modavox technology, Modavox delivers content straight to desktops and Internet-enabled devices. Modavox provides managed access for live and on-demand Internet radio broadcasting, e-learning and rich media advertising. For more information, please visit www.modavox.com.
Forward-Looking Statements
This release contains "forward-looking statements" for purposes of the Securities and Exchange Commission's "safe harbor" provisions under the Private Securities Litigation Reform Act of 1995 and Rule 3b-6 under the Securities Exchange Act of 1934. These forward-looking statements are subject to various risks and uncertainties that could cause Modavox's actual results to differ materially from those currently anticipated, including the risk factors identified in Modavox's filings with the Securities and Exchange Commission.