New Video Showcases Wild, Natural, and Sustainable Alaska Seafood COOK IT FROZEN!(R) Technique

JUNEAU, AK--(Marketwire - March 24, 2009) - The Alaska Seafood Marketing Institute (ASMI) has released a new video for consumers demonstrating the COOK IT FROZEN!® technique. This step-by-step video provides viewers with everything they need to know to quickly prepare an economical, healthy, and delicious Alaska seafood meal -- without thawing! Click Watch How To COOK IT FROZEN!® to view this video, then explore the Featured Recipes and Photo Gallery to download COOK IT FROZEN!® recipes and photographs now.

WHY FROZEN?

When people ask "Is the seafood fresh?" what they really mean is "Is it good quality?" Seafood quality cannot be improved once a fish leaves the water; it can only be maintained. The Alaska seafood industry has found high-technology freezing to be a superior method of preserving seafood quality.

--  Quality: Rapidly chilling, then flash freezing the fish within hours
    of being caught -- often while still at sea -- prevents cellular damage.
    Glazing (a covering of water that forms a protective sheet of ice) protects
    the fish from dehydration.
    
--  Flavor: The flavor tastes 100% fresh because the seafood is processed
    and frozen within hours of the catch. (In fact, it's often frozen at sea.)
    
--  Saves Time and Money: Frozen seafood can be purchased with the skin
    and bones removed, saving time. And the COOK IT FROZEN!® technique allows
    consumers to save even more time, as it doesn't require thawing. In
    addition, seafood from the freezer section is often less expensive than
    seafood from the seafood counter.
    
--  Taste: According to the National Marine Fisheries Service, consumers
    can't taste the difference between high-quality frozen and high-quality
    fresh fish.
    

ABOUT ALASKA SEAFOOD

--  All Alaska seafood is, by law, wild.
    
--  No species of Alaska seafood has ever been listed as threatened or
    endangered under the Endangered Species Act.
    
--  Alaska celebrates 50 years of statehood in 2009 and 50 years of
    sustainable seafood harvests.
    
--  www.alaskaseafood.org
    

To view a media-rich version of this release, go to: http://www.pwrnewmedia.com/2009/asmi022409/index.html

Contact Information: CONTACT: Emily Butler Alaska Seafood Marketing Institute c/o Schiedermayer & Associates 818.991.5985