KANSAS CITY, Mo., March 3, 2009 (GLOBE NEWSWIRE) -- Marketing asset management provider Saepio Technologies is helping CMOs and other marketing leaders find ways to stretch advertising dollars during tough economic times. The company is making balanced publications on cost-saving technical resources available at a price today's marketing budgets need . . . FREE.
"These are challenging times for corporate marketers," notes John Thomson, Saepio CEO. "Marketing budgets have been cut, yet companies need marketers to perform as never before."
The resources, most of which are available through Saepio's website (www.Saepio.com), focus on the use of marketing automation and other enterprise marketing management platform technologies as cost-reduction and revenue-creation enablers. The free resources are:
-- Best Marketing Practices for Recessionary Times - This
Aberdeen Research report looks at how best practice companies
have implemented marketing technologies to drive costs out of
marketing workflow and sustain investments in customer/prospect
communication.
-- Henry Stewart Occasional Paper: Enterprise Marketing Management.
This straightforward book provides an overview for each of the
key components of an enterprise marketing platform strategy.
Many chapters include real-world case studies on cost
reduction.
-- MAM101 webinar series - This ongoing and on-demand series
provides educational and case study information on Marketing
Asset Management technology and its role in cost savings,
revenue generation, brand control and customer engagement.
MAM101's Spring 2009 Edition features presentations on the
basics of marketing asset management and enterprise marketing
platforms by Suresh Vittal of Forrester Research and a
marketing asset management case study by Lane Fields of Sonic
Drive-Ins.
In addition, a Saepio-sponsored briefing on how to start implementing an enterprise marketing technology strategy -- Enterprise Marketing Management 2009 -- will be held on Wednesday, May 20, 2009 in New York City. While the other resources listed are available at no cost, there is a fee for this event.
"We hope today's marketing leaders find these resources insightful and beneficial," notes Thomson. "Saepio has always focused on bringing efficiency and effectiveness to marketing processes. Now that this is more important than ever, we want to make sure marketing leaders have exposure to all the tools they need to succeed in recessionary times."
The free CMO Resources can be accessed at www.Saepio.com/CMO. Registration for the May 20th briefing in New York City can also be accessed via the Saepio website.
About Saepio Technologies, Inc. (www.saepio.com)
Saepio Technologies is the leading provider of powerful, yet simple-to-use marketing asset management technology for corporations with distributed marketing networks. These solutions are in use at hundreds of leading companies and organizations. Customers include corporations that use Saepio products to empower local marketers at regional offices, local dealerships and stores to tailor their messages to their specific audience. Advertising agencies and print service providers also deploy Saepio solutions to add value to existing services and to create new revenue streams by helping clients improve the way they support and manage the local marketing process.
The Saepio Technologies logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5888