Contact Information: Contact: Maria DiFranco 440.498.0500 x 1136
CLEVELAND, OH--(Marketwire - March 3, 2009) - ECRM donated $5,000 to the Boys & Girls Clubs
of Greater Dallas in correlation with the first ECRM Kid's Choice Award.
This event was held during the Winter Confectionary EPPS® event in
Dallas, Texas on Tuesday, February 17th. Children ages 8-13 from the
organization were invited to become junior candy buyers by sampling various
candies. As a group, the children had the ability to determine their
favorite candy product.
The junior candy buyers were first given an inside look at the confection
industry from retail buyer attendees that included Jack's World, Save-a-Lot
and Walgreen's. The retailers talked about their experiences in candy
buying and what they look for when choosing a quality candy product.
Several manufacturers attending the Winter Confectionary show donated
product for sampling. The kids were then given the opportunity to see the
buying and selling process first hand by visiting various ECRM manufacturer
meeting rooms.
After the group learned about the candy industry, they were able to choose
from over thirty brands to sample. The children had varied responses, but
selected Innovative Candy Concepts Too Tarts Spray Candy as their favorite
product. The junior candy buyers commented that the candy was delicious and
fun to use, but they were most likely unaware that their choice was sugar
free and made of sixty seven percent real juice. The candy also comes in
four different varieties; Melted Ice Cream, Super Sweet, Sour Blast and
Sweet Heat. The second favorite choice, Fun Sweet's Cotton Candy, came in
two varieties, Vanilla Cotton Candy Snowman and Halloween Cotton Candy Tub
assortment with Pumpkin and Frankenstein characters. In addition to their
top favorites, the majority of the kids raved about sour candies as their
preferred choice over other varieties.
