The Inevitable Rise of Amanda Eliasch

BEVERLY HILLS, CA--(Marketwire - March 3, 2009) - Genlux Magazine -- the only luxury beauty and fashion magazine created expressly for today's affluent Southern California woman -- has enthusiastically and insightfully chosen the beautiful and talented fashion trend-spotter, recently published author, photographer and socialite extraordinaire, Amanda Eliasch, as their new Fashion Editor.

For Editor in Chief, Samia Arslane, Editor at Large, George Blodwell, and Creative Director, Stephen Kamifuji, Eliasch is a brilliant addition, an obvious if not inspired selection for this choice position. Appointed for her impeccable taste, skilled social savior fare and esteemed fashion savvy, Amanda brings both a universal as well as an individual aesthetic to Genlux.

Genlux is, after all, a luxury magazine. This means they have a very specific bent and clientele they need to serve. Committed as they are exclusively to fashion as well as beauty, Eliasch will, along with Genlux's accomplished team of fashion forward editors, meticulously and artfully scour the greater Los Angeles area (and the globe) for the very latest in fashion, beauty and style trends; for theirs are discerning readers at the height of their game, ladies of great taste themselves, vivacious, fashion obsessed shoppers. To catch up with Genlux Magazine check out www.genlux.com.

Born in Beirut, inhabiting stunningly exotic good looks, Amanda Eliasch is the daughter of celebrated writer and journalist Anthony Cave Brown and granddaughter of film director Sidney Gilliat. Always seriously engaged in the arts and fashion world, she has mastered acting, photography, flourished in writing; her book, "Cloak & Dagger Butterfly," has been wildly embraced. Amanda has emerged as one of the most interesting, chic and adventurous women working and is simply successful in every endeavor she pursues.

As the Fashion Editor of Genlux Magazine, Eliasch makes a brilliant contribution to an already brilliant magazine -- and from their good judgment of signing her on and her instinct for all things beautiful, it seems like a match made in fashion!

For more information about Amanda Eliasch, or to schedule an interview, please contact Eileen Koch at Eileen Koch & Company INC., 310.441.1000 or email at eileen@eileenkoch.com. Please visit www.eileenkoch.com.

Contact Information: Contact: Eileen Koch Eileen Koch & Company INC. 310.441.1000 www.eileenkoch.com