Contact Information: Contacts LaunchSquad Melissa Klein 415-625-8555 nnn@launchsquad.com
Obama Girl Creators Launch Barely Digital to Make Tech Funny
Next New Networks Debuts Its First Tech-Focused Network
| Source: Next New Networks
NEW YORK, NY--(Marketwire - January 26, 2009) - Next
New Networks, the leading online television company, today announced
the launch of its new comedy network, Barely Digital. From the creative team
behind Barely Political and the Obama Girl phenomenon, Barely Digital will
showcase the same brand of satire, brought against the ripe target of the
technology sector. Whether lampooning overexcited YouTube commenters or
staging an intervention for a World of Warcraft addict, expect Barely
Digital to cover gadgets, gaming, Obama's BlackBerry, the elite digerati,
Ask Jeeves and Web 4.0 like nobody's business.
As the first Next New Network dedicated to tech comedy, Barely Digital will
feature a number of regularly scheduled shows, including product reviews,
comedy sketches, mashups and remixes of tech news footage, and digital
shorts. And like the most popular hit programming of its sister network
Barely Political, Barely Digital will also feature monthly music videos
from the same team that's ruled the viral video charts since September
2007.
"I am predicting that one day things like video games, gadgets and websites
will become popular, and we want to be there when that happens," said Ben
Relles, Creator of Barely Digital. "When we shot the Obama Girl video most
people didn't even know who Barack Obama was -- and now just a year and a
half later he's been on both the 'Tyra Banks Show' and 'The View.'"
"In 2008, Barely Political set records and won millions of fans by
satirizing the media's infatuation with politics. It was clearly the
breakout online video property of the year," said Lance Podell, CEO, Next
New Networks. "With Barely Digital, we're taking the same creative talent
and applying it to the tech scene, which like politics, is another huge
focus area of pop culture and media that's ripe for parody. Barely Digital
is our first new network to launch in 2009, and we believe it will quickly
become a very popular source for tech humor and entertainment."
Barely Digital's first videos and related content will go live this week at
http://barelydigital.com with a lineup of sketches including "YouTube
Comment Fight," and "Hipster Pod." Barely Digital is the company's first
network dedicated to all things tech. The network is targeted to (no big
surprise) men aged 18 to 35 and will focus on all those techie things this
audience loves: gadgets, gaming, coding, social media and comedy.
About Next New Networks
Next New Networks is TV for the Internet. As the leading independent
producer of online television networks Next New Networks creates, packages,
brands, markets and syndicates some of the Web's most popular regularly
scheduled and episodic programming. Since its inception in March 2007, the
company has launched sixteen networks, and its programming has been viewed
more than 400 million times.
Hit programming from Next New Networks includes Channel Frederator (home of
the popular series "Nite Fite"), Barely Political (the creators of Obama
Girl), TMI Weekly (co-hosted by web celeb Julia Allison), daily auto news
network Fast Lane Daily, DIY filmmaker network Indy Mogul, lifestyle
network ThreadBanger, and your one-stop showcase of the cutest pets across
the globe, Ultra Kawaii. The company, headquartered in New York, is
privately owned, with investors including Spark Capital, Goldman Sachs and
Velocity Interactive. For more information, please visit
www.nextnewnetworks.com.