Report: Video Games Becoming Big Part of Family Life

National Media Organization's 13th Annual Video Game Report Card Finds Retailers and Gaming Industry Tackling Issues of Childhood Obesity and Academic Achievement

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| Source: National Institute on Media and the Family

MINNEAPOLIS, MN--(Marketwire - November 21, 2008) -


Who:   David Walsh, Ph.D., founder and president of the National Institute
       on Media and the Family.

What:  The 13th Annual MediaWise® Video Game Report Card is being issued
       by the National Institute on Media and the Family. This year's
       report includes useful tips for parents who plan on purchasing
       gaming consoles and video games, in addition to the latest
       information on video game addiction. The report card will issue
       grades to parents, retailers, the gaming industry and the
       Entertainment Software Rating Board (ESRB) for preventing violent
       and sexually explicit video games from getting into the hands of
       children and teens. Also, the report includes this year's list of
       suggested video games for parents, as well as games to avoid.

When:  Tuesday, November 25, 2008

Where: Minneapolis -- Satellite link is available the morning of
       November 25. Please call 952-851-7227 to schedule a satellite time
       or interview.

Why:   Gaming has become a big part of family life. The Consumer Electronic
       Association claimed that 65 percent of 25-34 year old women are
       playing video games. In addition, it has been reported that 47
       percent of people living in gaming households say that video games
       are a fun way to interact with other family members.

       This year was another big year for video games as popular games like
       Grand Theft Auto released sequels that shattered previous records.
       Nintendo's Wii Fit has also grown in popularity and is being used in
       schools districts and long-term care facilities to keep people
       active. As the country enters a recession, the North American game
       workforce grew by 13 percent.

About the National Institute on Media and the Family

The National Institute on Media and the Family is an independent non-partisan, non-sectarian, nonprofit organization. The Institute's mission is to maximize the benefits and minimize the harm of media on the health and development of children and families. For more information, visit www.mediawise.org.

Contact Information: Contact: Bill Brozak (o) 952-851-7227 (c) 651-428-8834 Darin Broton (o) 952-851-7286 (c) 651-497-9622