Entraction launches bingo! - First site in the network is Finnish Bingohuone.com

Solna, Sweden (20 October 2008). Now it's the grand opening of bingo
in Entraction's network. Bingohuone is the first to launch with a
site made especially for bingo players. Bingo complements
Entraction's offer and Entraction will actively add more games to its
platform going forward.

Entraction launched its bingo network at the end of last week and the
first site was Bingohuone.com. Already from the first day there have
been many players online, even more than at established competitors'
sites, and totally more than 10 000 bingo players. There is also
great activity in the local Finnish chat room, which is important as
bingo is a fast growing game where interaction with other bingo
players is very important. Bingohuone will use well known Finnish TV
personalities as ambassadors for their site.

Bingo complements Entraction's product portfolio that already
includes poker, casino and betting. The development in Entraction's
poker network has been very strong this year and the company takes
market share from competitors."Bingohuone is the first site in the bingo network, but we have
already signed agreements with additional partner sites. We see a
large potential in bingo, but more than anything it makes Entraction
a strong provider of online gaming. The company grows strongly and we
can show a very positive development in profitability. We will also
intensify the work with adding more proprietary gaming products to
our platform," says Peter Åström, CEO Entraction.

Entraction uses bingo software from NYX Interactive and can offer
locally adapted solutions in a language of choice. The bingo client
also includes popular side games as slot machines and wheel of
fortune.

For more information, please contact:
Pia Rosin, Corporate Communications Director, +46 70 753 22 46
Peter Åström, CEO, +46 73 600 85 01