BEDFORD, Mass., Sept. 24, 2008 (GLOBE NEWSWIRE) -- Retailers are working harder than ever and adopting innovative marketing strategies to make consumers shop more and spend more at their stores and websites, especially as Americans scrutinize their spending due to the current economy. According to Retail TouchPoints, a leading industry publication, retailers are evolving their proactive customer communications strategies by migrating from traditional direct mail to new media which delivers personalized, special offers through text messaging, mobile coupons and other interactive messages.
On October 2, AMR Research, Retail TouchPoints, and SoundBite Communications, Inc. (Nasdaq:SDBT) will host a one-hour webinar discussing how proactive customer communications strategies can help progressive retailers deliver the right offer at the right time, by developing personalized offers and delivering them through the preferred channels and devices customers have selected via opt-in programs. Webinar attendees will receive a complimentary white paper authored by Retail TouchPoints titled, "The Last Mile: Driving More Visits, Bigger Tickets, and Fuller Baskets with Multi-Channel Customer Communications."
"Retailers need a flexible, scalable solution that allows them to test, refine and measure the success of their customer communications campaigns and special offers," said Mark Friedman, Chief Marketing Officer at SoundBite Communications. "An integrated, multi-channel solution creates an opportunity for retailers to effectively engage the mobile consumer using highly targeted, personalized offers delivered through the consumers preferred communications channel and device."
REGISTER AT: http://www.soundbite.com/news-and-events/webinars/drive-retail-sales
WHEN: Thursday, October 2, 2008
2:00 p.m. ET/11:00 a.m. PT
WHAT: Webinar attendees will gain specific industry knowledge to:
* Increase frequency of visits and average purchase price
* Drive in-store traffic with personalized offers and mobile
coupons
* Strengthen brand recognition and customer loyalty
* Build profitable, lifelong customer relationships
About SoundBite Communications, Inc.
SoundBite Communications provides on-demand, integrated multi-channel communications solutions that enable clients to achieve superior business results. Building on its foundation as a leading provider of automated voice messaging services, SoundBite offers integrated voice, text and email messaging solutions that help clients deliver the right message, to the right customer, using the right channel, at the right time. Organizations in industries such as collections, financial services, retail, telecom and media, and utilities rely on the SoundBite Intelligent Communications Platform to send over a billion messages annually for collections, customer care, and sales and marketing applications. For more information, visit http://www.SoundBite.com.
SoundBite is a registered service mark of SoundBite Communications, Inc.
(SDBT-G)