H&M GROUP SALES DEVELOPMENT IN JULY

H&M GROUP SALES DEVELOPMENT IN JULY 

In the month of July 2008, sales in local currencies including VAT increased by
15 per cent compared to July previous year. 

Sales increase per month in per cent excl. currency rate changes:

           2004/05 2005/06 2006/07 2007/08
December   13      14(4)   16(5)   10(-1)
January    5       15(5)   16(5)   17(3)
February   6       11(2)   15(5)   24(10)
March      20      0(-8)   29(17)  3(-8)
April      15      9(1)    21(8)   -1(-10)
May        18      13(5)   10(-2)  25(14)
June       18      9(1)    17(5)   8(-2)
July       12      11(2)   14(2)   15(3)
August     17      15(5)   11(-1)   
September  7       9(0)    25(12)   
October    10      12(3)   15(3)    
November   11      11(2)   14(1)    
Whole year 13      11(2)   17(5)    

The figure in parenthesis represents the sales development in comparable H&M
units. Comparable units mean the stores and the internet and catalogue sales
countries that have been in operation for at least a financial year. H&M's
financial year extends from  1 December to 30 November.

The number of stores amounted to 1,601 on 31 July 2008 versus 1,422 on 31 July
2007. The number of stores includes 20 stores which were acquired in connection
with the take-over of Fabric Scandinavien AB.

Sales development in the month of August will be published together with the
nine month report on Tuesday 30 September 2008 at 08.00 CET.

Rolf Eriksen, Managing Director   

Contact person: Nils Vinge, Head of IR    
+46-8-796 5250

The information in this sales development is that which H & M Hennes & Mauritz
AB (publ) is required to disclose under Sweden's Securities Market Act. It was
released for publication at 08.00 (CET) on 15 August 2008.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on the OMX Nordic Exchange Stockholm. Today there are over 1,500 H&M
stores in 28 countries. H&M has 68,000 employees and achieved sales including
VAT in 2007 of SEK 92,123 million. H&M has a wide product range that is divided
into a number of different concepts for women, men, teenagers, children and
cosmetics. The company's clothing collections are created by its own designers,
pattern makers and buyers. For further information visit www.hm.com.