SAN JOSE, CA--(Marketwire - June 23, 2008) - Cisco (NASDAQ: CSCO) announced today it will display scalable, end-to-end network technologies at SCTE Cable-Tec EXPO, June 24-27 in Philadelphia to help leading service providers become "experience providers" as they capitalize on the delivery of the next-generation of digital media.

Some of the Cisco® products, platforms, applications and expertise that will help to enable experience providers to capitalize on new innovative service solutions and unique business opportunities include:

--  Bandwidth Enhancement to Scale the Network
    --  Switched Digital Video/Addressable Advertising -- Only SDV includes
        real time viewership measurement to maximize advanced advertising
    --  QAM Sharing -- Video and data capabilities of the Cisco RF Gateway
        Series, and the bandwidth benefits of sharing QAMs for video and

--  Bandwidth Modeling Tool
    --  Defining the real-world bandwidth impact of service delivery

--  Bandwidth Enhancement for HFC Upgrades/Node-Splitting/Optics
    --  Multi-Wavelength -- Use multiple 1310 nm wavelengths to carry
        unique content over a single fiber to deliver more broadband
        services without installing new fiber.
    --  Prisma® DOCSIS-PON -- Future-facing FTTH network for easy
        deployment within a cable operators existing HFC plant.
    --  Digital Services Access Manager/DSAM -- Supports analog-to-digital
        conversion within MDUs in an "all digital" environment.

--  Connected Home Components and Demonstrations
    --  Set-Tops -- Cisco next-generation set-tops and IP Services Gateway
        lay the foundation of the home network to provide subscribers with
        access to more content on more devices; support for tru2way and DTV
        transition initiatives, as well as MPEG-4 AVC, MoCA and expanded
        storage options.
    --  Cross-Platform Content Delivery System (CDS) -- Delivery of an
        increased quantity of content sourced via syndication from external
        content providers and media companies to the subscriber.

--  Video Quality and Bandwidth Utilization Solutions -- MPEG-4 AVC
    Encoding, Transcoding and Decoding solutions to help cable service
    providers deliver efficient, high-quality transmissions of MPEG-4 AVC
    broadcast streams to legacy MPEG-2 set-tops.

--  Business Services -- Addressing new market opportunities with SMB Voice
    Solutions, Prisma IP™ optical transport solutions for cellular backhaul
    and high-bandwidth commercial customers and Ethernet over DOCSIS.

--  End-to-End DOCSIS® 3.0 Components and Demonstrations -- IP video, data,
    voice and wireless solutions, including DOCSIS 3.0 CMTS and Cisco
    voice/data modems and wireless gateways.

Topics for Cisco speaker sessions will include a wide array of subject matter experts on various topics including: "IP for Video Heads," "Not All WDM Systems are Created Equally," "Metro Ethernet Service over DOCSIS" and "RF to IP: The Top Most Common DOCSIS® Killers and How to Identify Them." Read more about all of the sessions, the participating experts and time/location for the events on the Cisco SCTE Cable-Tec Expo 2008 Web page.

*To arrange an interview or booth visit with Cisco executives at SCTE Cable-Tec EXPO 2008, contact Sara Stutzenstein at

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Contact Information: Press & Analyst Contact: Sara Stutzenstein Cisco +1 770 236-2181 Investor Relations Contact: Marilyn Mora Cisco +1 408 527 7452 Cisco @ SCTE Cable-Tec EXPO Exhibit and Conference June 24-27, 2008 Pennsylvania Convention Center Philadelphia, PA Booth 550