King Midas Rising! King Midas World Entertainment Announces Innovative Branded Media Plan Supporting Publication of "THE SEVEN SINS(TM): The Tyrant(TM) Ascending"
LOS ANGELES, CA--(Marketwire - April 8, 2008) - King Midas World Entertainment, controlled
by international investor Fabrizio Boccardi, has signed an agreement with
Expanded Books for the production of a series of commercials to promote the
book "THE SEVEN SINS: The Tyrant Ascending" by bestselling author Jon Land
as part of a national media campaign that will include television, print
The book's hero, Michael Tiranno™, is loosely inspired by Mr. Boccardi
and the book itself is envisioned by Mr. Boccardi as the cornerstone of the
multi-media and gaming Brand, he is in the process of building.
"We are launching a franchise with 'THE SEVEN SINS: The Tyrant Ascending,'"
Boccardi says on the eve of the book's June 10 publication date. "It is
our expectation that Michael Tiranno, The Tyrant, will become in time, a
household name worldwide."
Toward that end, Boccardi explains that "the unique and captivating radio
and television spots will focus on marketing the book, but with a twist.
The commercials will be branded in the style of King Midas World's core
message to the public, present in all company's franchises beginning with
The commercials will be timed to coincide with the book's publication date
the week of Father's Day and will also be available King Midas World
Entertainment's Website at KingMidasWorldEntertainment.com, which the
company expects to launch by May 15, 2008.
Additionally, the company is in final negotiations with top Hollywood
Studios and expects to announce a motion Picture deal based on "THE SEVEN
SINS: The Tyrant Ascending" by the end of Summer, or sooner, as the
beginning of a film franchise based on the bigger-than-life character of
Boccardi expects The Tyrant to become King Midas World's Mickey Mouse,
likening the anticipated interest generated in Michael Tiranno to how
Disney's signature character became the launching pad on which that brand
King Midas World, an independent affiliate while part of the same brand, is
currently in the process of capitalizing itself, evaluating options
available, to make strategic acquisitions primarily in the Hospitality and
Gaming industry. Boccardi anticipates to have a major announcement
regarding this by end of 2008.
To interview Mr. Boccardi, please contact Eileen Koch @ Eileen Koch & Company, 310.441.1000 or email firstname.lastname@example.org. Please visit, http://www.eileenkoch.com.
Contact Information: To interview Mr. Boccardi, please contact:
Eileen Koch & Company
Please visit http://www.eileenkoch.com.