Solna, Sweden (18 March 2008). Devilfish Gaming plc today signed a deal with
Entraction which will supply Devilfish Gaming's multi-channel gaming software.
Devilfish Gaming, which currently operates DevilfishPoker.com, will migrate to
the new platform during the second quarter of 2008.
Devilfish Gaming takes its name from the well known poker professional David
"Devilfish" Ulliott, who is active in promoting the business. Ulliott is one of
Europe's best known and most recognized poker players and in 2007 had his most
successful year ever on the poker tournament circuit leading to his winning the
prestigious Card Player European Play of the Year award.
"We are proud to announce that Devilfish Poker joins our poker network.
Devilfish is a well known brand and the site already has a large number of
active players. This contract was concluded following an initial referral by
Betdaq," says Peter Åström, CEO of Entraction.
Devilfish Gaming plc is quoted on the PLUS market since 5 March 2008. In
conjunction with the listing, the company raised £ 1.2 million to fund the
existing business, promote its expansion and to help place the Company in a
stronger position to grow revenues.
"We conducted a thorough due diligence of several poker networks before
deciding to join Entraction. Entraction meets our high standards regarding the
gaming experience and it is important to us to conduct business with a
regulated and secure poker provider," says Paul Barnes, CEO of Devilfish Gaming
plc.
For more information, please contact:
Peter Åström CEO, +46 73 600 85 01
Pia Rosin, Corporate Communications Director, +46 70 753 22 46
Paul Barnes, CEO Devilfish Gaming Plc, +353 86 825 61 51
About Entraction Holding AB
Entraction Holding AB is a Swedish-registered gaming group that develops
proprietary software systems for online gaming through its subsidiaries and
operates one of the world's largest poker networks. The poker network is
operated by subsidiaries on Malta that are licensed to market and conduct their
own gaming activities and to deliver gaming services to partners in the poker
network.
The Entraction Group offers its partners software systems for poker, sports
betting and casino, access to the poker network and a range of peripheral
services such as website design, gaming licenses, operation, payment systems,
promotional tools and 24/7 support. Partners can choose between an integrated
solution containing a customized mix of different products or a turnkey
solution in which the partner is responsible only for marketing.
Entraction Holding AB is listed on the First North marketplace of the OM X
Nordic Stock Exchange and has approximately 8 500 shareholders.
www.entraction.se
