18 March 2008 Company announcement no. 03-08 Notice of Annual General Meeting in Søndagsavisen a-s Notice is hereby given convening the Annual General Meeting of the shareholders in Søndagsavisen a-s concerning the financial year ended 31 December 2007. The Annual General Meeting takes place at: Ingeniørforeningens Mødecenter A/S Kalvebod Brygge 31-33 1780 København V Friday, 4 April 2008 at 3:00 p.m. The agenda is as follows in accordance with article 8 of the articles of association: 1. Appointment of chairman of the meeting. 2. Presentation of Management's review on the Company's activities in the past year. 3. Presentation of the audited Annual Report and resolution to adopt the Annual Report. 4. Resolution to discharge the members of the Board of Directors and Management from their obligations. 5. Resolution as to the appropriation of profit or covering of loss according to the adopted Annual Report. 6. Motions from the Board of Directors or motions, if any, from the shareholders. - The Company's Board of Directors moves as follows: A. The Board of Directors is given renewed authorization to let Søndagsavisen a-s acquire treasury shares, however not more than 10 % of the total share capital in the Company. The acquisition of treasury shares must be effected at the market price ruling at the time of acquisition, however, +/- 5%. The authorization is to remain in force until the next Annual General Meeting. B. The authorization of the Board of Directors to increase the share capital one or several times by a maximum of DKK 25.0 million is prolonged, and article 5, sub-article 5.1, of the articles of association is amended as follows: ”The Board of Directors is authorised to increase the share capital one or several times by up to DKK 25.0 million. Increases may take place through cash capital injections or otherwise. Increases may take place without any pre-emptive right for the company's existing shareholders if the increase is effected at market price or as consideration for the company's takeover of an existing business or specified property values at a value corresponding to the value of the shares issued. Outside the cases described in the previous sentence, the shareholders have a pre-emptive right to subscribe for the new shares. The authorisation is given for a period up to 1 May 2012.” C. Proposal for general guidelines for the granting of share options and for incentive pay to the Board of Directors and the Management, see section 69b of the Danish Companies Act, as follows: ***** Board of Directors The members of the Board of Directors receive a fixed annual remuneration. The Board of Directors is granted no share options and receives no incentive pay. Management Every year the Board of Directors may at its own discretion grant an individually variable number of share options to the members of the Management (and possibly other executive employees). If, in a given financial year, the Board of Directors decides to grant share options, the calculated theoretical market value of the allocated share options at the time of allocation cannot exceed 250 % of the fixed annual salary. The value is calculated using the Black & Scholes model. The exercise price of the share options will be determined on the basis of the average price of the company's shares during a certain period up to the time of allocation. The exercise period of the share options can run from two or three years after the time of allocation at the earliest, and the exercise period can be a period of up to two years. Exercise of the share options is conditional on employment with the Group at the time of exercise. The share options can be satisfied through the company's holding of treasury shares. The remuneration of the Management comprises a fixed salary and variable incentive pay to align the Management's pay and performance and to increase shareholder value. Through the variable pay the Management can obtain an annual bonus. The bonus can be based on one or several of the following elements; share of profit before tax and/or share of change in revenue and profit before tax compared with previous years. The amount of the bonus may vary among the members of the Management but cannot exceed an amount equivalent to 100 % of the fixed annual salary. Every year the remuneration of the Management is evaluated and fixed on market terms by the chairmanship. ***** If the guidelines are approved by the Annual General Meeting, the following provisions will be incorporated in the company's Articles of Association as a new article 13: ”The company's Annual General Meeting has adopted general guidelines for the possible granting of share options and for the incentive pay of the Board of Directors and the Management.” In consequence, the numbering of the subsequent provisions of the Articles of Association will be changed as follows: The present article 13 is changed to article 14, The present article 14 is changed to article 15, The present article 15 is changed to article 16. 7. Election of members to the Board of Directors. 8. Appointment of auditors. 9. Any other business. Admission cards and proxies to the general meeting can be obtained by forwarding the enclosed registration form or by registration via the Company's website www.son.dk. The registration form or the on-line registration must be received by Aktiebog Danmark A/S no later than on 1 April 2008 at 3:30 p.m. As provided by the articles of association, the agenda and the audited Annual Report and the articles of association, including the suggested amendments, are available for inspection at the Company's main office. Yours faithfully Søndagsavisen a-s Richard Bunck Chairman of the Board of Directors