CHICO, Calif., March 18, 2008 (PRIME NEWSWIRE) -- Golden West Brewing Company Inc. (OTCBB:GWBC) announced today that it will launch a new organic beer brand nationwide in March 2008 in a partnership with Cost Plus Inc. (Nasdaq:CPWM) that is expected to boost sales for 2008.
The first release will be Blue Marble Organic Pilsner(tm), which is a light-bodied, all malt, pilsner-style beer with a crisp European hop finish, according to Mark Simpson, President of Golden West. "We have successfully completed negotiations with Cost Plus World Market to create a nationwide platform for the selling and marketing of this exciting new brand. We have completed all of the launch production at our Chico, California, brewery, and the trucks have started rolling for our March launch," Simpson said. "The expanded production demands of this brand have allowed us to utilize excess capacity."
"This brand will roll out in 31 states and 270 Cost Plus stores across America," added Director of Sales Scott Burchell. "The brand will add an estimated $170K of gross revenue in the first and second quarter of 2008 and will open up new markets for our core Butte Creek Organic brands. Cost Plus World Market has selected us as a key strategic partner to support their stronger focus on organic beer and wine in response to strong demand in this category."
The new brand is expected to complement Golden West's award-winning Butte Creek brand of ales and lagers. The Butte Creek brands appeal to purist, craft beer drinkers, while Blue Marble Organic Pilsner(tm) has been designed to appeal to a broader audience of the fast-growing beer connoisseur marketplace and to draw mainstream beer drinkers into the craft sector.
Cost Plus Inc. is a leading specialty retailer of casual home living and entertaining products. Cost Plus Inc. operates in 34 states under the names "World Market" and "Cost Plus World Market."
About Golden West Brewing Company, Inc.
Golden West Brewing Company, Inc. was formed in 2003. Golden West acquired Butte Creek Brewing Company of Chico, California in August 2005. Founded in 1996, Butte Creek Brewing Company has pioneered the organic beer movement in the USA and is affectionately known as "The Official Beer of Planet Earth(tm)."
Forward-Looking Statements
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