WHITE PLAINS, N.Y., March 18, 2008 (PRIME NEWSWIRE) -- In a continuing expansion of its capabilities, TMPG, Inc. announced it would immediately begin offering its clients "turnkey" digital promotions with a primary focus on the crucial disciplines of custom content development and traffic building.
Since the inception of online and mobile marketing, TMPG has been providing custom content, promotional overlays and powerful online and offline traffic drivers for its clients' digital promotions. TMPG now adds site design, data capture, in-market digital kiosks and mobile text messaging to its suite of digital services.
TMPG is the award-winning media promotion company with a niche in developing and implementing non-traditional radio campaigns for clients that include Kraft, American Express, BMW and Sara Lee. It was among the first to integrate digital platforms into effective "buzz generating" campaigns.
Mike Valentino, the firm's CEO, said, "This latest service expansion is a direct extension of our core business -- using non-traditional radio to jump start promotions. Instead of using radio for paid spots, we'll get a popular DJ to plant an idea or service that sounds more like a personal point of view than an advertisement, generating positive 'Word of Mouth' and driving customers to a client's website or special event.
"Now we can custom design and produce a website that's directly tied in to the promotion, and capture response data, all from the same location, and we can create content that drives the promotion both online and offline across multiple platforms," Valentino said.
On March 4, TMPG announced a major upgrade of its in-house audio production capabilities. "This studio allows us to provide clients with end-to-end development of branded content for on-air broadcast and for online audio delivery platforms," he said.
Six Major Objectives
TMPG claims its customized digital promotions:
-- Maximize "Return on Engagement" -- ROE -- Drive traffic to online assets -- Sustain interest and interaction -- Integrate promotions and brand messaging -- Facilitate transactions -- Capture data