DGAP-Adhoc: Hugo Boss AG:HUGO BOSS AG publishes dividend proposal


Hugo Boss AG / Dividend

11.03.2008 

Release of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
---------------------------------------------------------------------------

Metzingen. After having established the annual financial statement as of
December 31, 2007 and approved the consolidated annual financial statement
as of December 31, 2007, Supervisory Board and Managing Board of HUGO BOSS
AG resolved to propose to the Annual Shareholders’ Meeting a dividend of
EUR 1.45 and a special dividend of EUR 5.00 per common share (a total of
EUR 6.45 per common share) and a dividend of EUR 1.46 and special dividend
of EUR 5.00 per preferred share (a total of EUR 6.46 per preferred share).


Dividends    financial year 2007 financial year 2006   Change
               (proposal) 

Per common share     EUR 1.45      EUR 1.19             22%

Per preferred share  EUR 1.46      EUR 1.20             22%


Special dividend per common and preferred share EUR 5.00


Metzingen, March 11, 2008

The Managing Board

---------------------------------------------------------------------------

Information and Explaination of the Issuer to this News:

HUGO BOSS proposes dividend increase

Metzingen, March 11, 2008. After a successful close to fiscal 2007 and
based on a positive assessment of the Company’s continued performance, the
Supervisory and Managing Boards of HUGO BOSS AG have decided to propose to
the Annual Shareholders’ Meeting to increase dividends by EUR 0.26 to EUR
1.45 (2006: EUR 1.19) per common share and EUR 1.46 (2006: EUR 1.20) per
preferred share.
The Supervisory Board also gave consideration to the Managing Board’s
proposal of paying a special dividend to reflect the capital structure that
is planned for the future, and has concurred with the recommendation to pay
a special dividend of EUR 5.00 per common and preferred share for fiscal
2007.

'Our strategic orientation will not change, and the Managing and
Supervisory Boards will continue to stand behind the growth strategy
already in place,' stated Joachim Reinhardt, Chief Financial Officer of
HUGO BOSS AG. 'In the future, we will continue to focus on expanding and
internationalizing the Group. By paying a special dividend, HUGO BOSS is
enabling all shareholders to participate in the Company’s success and
improving the capital structure while at the same time maintaining the
Company’s financial flexibility to continue growing organically and making
acquisitions.'
At today’s session, the Supervisory Board accepted the financial statements
of HUGO BOSS AG for the year ended December 31, 2007 as prepared by the
Managing Board and approved the consolidated financial statements of the
HUGO BOSS Group.

According to the 2007 financial statements, the fashion group increased
sales in the past fiscal year by 9% (currency adjusted: 12%) from EUR 1,496
million to EUR 1,632 million. Earnings before interest and taxes rose by
19% to EUR 220 million (2006: EUR 184 million), and net income increased by
20% to EUR 154 million (2006: EUR 129 million).


For further information on HUGO BOSS AG, please see our website at
www.group.hugoboss.com.

If you have any questions, please contact:

Philipp Wolff
Director of Communication
Phone: +49 (0) 7123 94-2375
Fax: +49 (0) 7123 94-2051

Investor Relations
Phone: +49 (0) 7123 94-1326
Fax: +49 (0) 7123 94-2035
E-mail: Investor-Relations@hugoboss.com


This document contains forward-looking statements that reflect management's
current views with respect to future events. The words 'anticipate,'
'assume,' 'believe,' 'estimate,' 'expect,' 'intend,' 'may,' 'plan,'
'project,' 'should,' and similar expressions identify forward-looking
statements. Such statements are subject to risks and uncertainties. If any
of these or other risks and uncertainties occur, or if the assumptions
underlying any of these statements prove incorrect, then actual results may
be materially different from those expressed or implied by such statements.
We do not intend or assume any obligation to update any forward-looking
statement, which speaks only as of the date on which it is made.



Kontakt:
Judith Eckl, Bereichsleiterin Recht
Tel: +49-7123-94 2767





DGAP 11.03.2008 
---------------------------------------------------------------------------
Language:     English
Issuer:       Hugo Boss AG
              Dieselstraße 12
              72555 Metzingen
              Deutschland
Phone:        +49 (0)712 394-0
Fax:          +49 (0)712 394-2014
E-mail:       info@hugoboss.com
Internet:     www.hugoboss.com
ISIN:         DE0005245534, DE0005245500, 
WKN:          524553, 524550, 
Indices:      MDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard), Stuttgart;
              Freiverkehr in Berlin, Hannover, München, Hamburg, Düsseldorf
End of News                                     DGAP News-Service
---------------------------------------------------------------------------