OMX Nordic Exchange Copenhagen
Nikolaj Plads 6               
1067 Copenhagen K             

Announcement of BoConcept Executives' trading with securities

In accordance with section 28 a of the Danish Securities Trading Act, BoConcept 
Holding A/S is required to publish information regarding trading in BoConcept   
Holding A/S shares and securities by Executives and persons closely associated  
with an Executive.                                                              

The statement is based on a report which BoConcept Holding A/S has received from
on of the Executives on 6 March 2008.                                           

Name:                  BoConcept Invest ApS                                    
Reason:                Presesident & CEO Viggo Mølholm of BoConcept Holding A/S
                       has owner share in BoConcept Invest ApS                 
Issuer:                BoConcept Holding A/S                                   
ISIN:                  DK0060050201                                            
Designation:           Shares                                                  
Nature of transaction: Purchase                                                
Trading date:          06.03.08                                                
Market:                Copenhagen Stock Exchange                               
Number:                49,400                                                  
Market price DKK:      DKK 14.942.018                                          

Herning, 6 March 2008

Notification of insiders' trading 06.03.08 - 5/2008 Page 1 of 1