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Sweet Success CEO William Gallagher is Taking Over As Chief Operating Officer As a Further Step to Streamline Operations

| Source: Sweet Success Enterprises, Inc.

SAN ANTONIO, Dec. 26, 2007 (PRIME NEWSWIRE) -- Today, Sweet Success (OTCBB:SWTS) is announcing that Glenn Williamson, President and COO and Board Member, is going to step down from his President and COO position and will remain on the Board to assist in the task of supervising the acquisition of new production.

"This is a great move because Mr. Williamson has agreed to give up the balance of his employment contract which will save the company a substantial amount of money as we move forward," said William Gallagher, Sweet Success CEO. "We have a tremendous need for increased production activities and having Mr. Williamson assist on this task is going to be extremely helpful."

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

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`Safe Harbor' Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management `believes,' `expects,' `anticipates,' `foresees,' `forecasts,' `estimates' or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.

Sweet Success Enterprises, Inc.
Christee Kahn
210-824-2496 ext. 233