MONTREAL, Jan. 24, 2018 (GLOBE NEWSWIRE) -- Singer Diane Tell and France's ambassador to Canada, Kareen Rispal, gather in Montreal to celebrate Handicap International's new identity. They will be joined by Younes Boukala, the youngest elected of the city of Montreal. The NGO, which operates in some 60 countries around the world, is unveiling the new name of its global network, Humanity & Inclusion, as well as its new logo. With the help of the Canadian agency, Cossette, the organisation has developed a name that more clearly reflects its values and mission, and a strong and meaningful new logo. On this occasion, Diane Tell commits to the defense of the most vulnerable by becoming a spokesperson for Humanity & Inclusion Canada, joining the actor Anthony Lemke, who has been with the organization since 2015.
A new identity
“Humanity & Inclusion", the new name of HI’s international network expresses one of our organization’s central values, humanity, reflected in a benevolent and empathic approach to our actions, close proximity with the beneficiaries of our programs and respect for each person’s individuality. This name also reflects an ambition that has driven our action for the last 35 years: the inclusion of people with disabilities and vulnerable people who are so often overlooked. For the first time in our organization’s history, our logo contains a very powerful symbol – a hand. The hand is a universal and immediately recognizable symbol that transcends language and culture. It can be seen as a friendly greeting but also as calling a halt, a raised hand saying “stop!”
A broad consultation led by the agency, Cossette
- Cossette, the agency chosen in a very selective international call for tenders, used a work method based on broad consultation. The agency enlisted a team of highly qualified professionals from among its ranks, including: Nathalie Houde (Vice-president in charge of branding); Barbara Jacques (Director of Creation, Branding & Design); Eve-Marie Boutet (Director, Business Lead) and Charlotte Fabre, (Senior Accounts Manager).
- The Cossette team visited HI’s program in Iraqi Kurdistan where it met with 60 or so people from inside and outside our organization.
An institutional campaign to bring this new identity to life
On January 24, the new identity will be unveiled in a worldwide multi-media campaign that focuses on the symbol of the hand and express the organization’s values using a simple message: « Be a lifeline to the most vulnerable ». Youtube link
The campaign was designed pro bono by the agency, Cossette.
Olivier Staub directed the campaign's film, which was produced by Morrison Films, and he also produced the photos for the campaign, all pro bono. The actress, Pascale Bussières, and the Canadian singer, Feist, lent their voices to the French and English versions of the film.
Today, Diane Tell joins actor Anthony Lemke as HI's spokesperson. At the international level, the soccer player Neymar Jr, the Belgian singer Axelle Red and the motivational speaker Jessica Cox also engage regularly with HI.
Media contacts
HI CANADA
Gabriel Perriau
Communications &
Digital Marketing Officer
514 908-2813 # 229
g.perriau@hi.org
HI US
Mica Bevington
Media Relations
301 891 2138
m.bevington@hi.org
Michele Lunsford
Digital Marketing &
Communications Officer
301 891 2138
m.lunsford@hi.org
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/ee04c7c5-022b-4c39-b5e9-d71fb686e620