SOMERSET, N.J., Oct. 21, 2010 (GLOBE NEWSWIRE) -- Four companies within inVentiv Health were recognized with top honors at the 2010 Medical Marketing & Media Awards, held in New York City on October 12. Blue Diesel, GSW Worldwide, and Ignite Health each received Gold awards, and Chamberlain Healthcare Public Relations received a Silver award at the ceremony.
The MM&M Awards, sponsored by the publication Medical Marketing & Media, recognize exceptional creativity and marketing effectiveness in the healthcare sector. Winners are selected by an independent panel of experts drawn from the fields of marketing, media and advertising.
"We are thrilled to be recognized by MM&M for the expert solutions inVentiv provides our clients," said Bill O'Donnell, President and COO of inVentiv Communications. "Our agencies continue their leadership in the healthcare communications field, and we are excited that Blue Diesel, GSW Worldwide, Ignite and Chamberlain were honored with MM&M Awards for their expertise and creativity in this arena."
Blue Diesel, one of the nation's leading marketing communications companies, was recognized with a Gold award in the category of Best Interactive Initiative for Healthcare Professionals, for its work with Johnson & Johnson for the Ethicon Biosurgery Tablet PC and Mobile Initiative.
GSW Worldwide, one of the largest healthcare advertising agencies in the world, was honored with two Gold awards at the ceremony including Best Individual Print Advertisement for the launch of Dyax's 'When the Body Attacks Itself'.
Ignite Health, a leading marketing agency that specializes in patient-centric health communication for the life science industry, was honored with a Gold award in the Best Use of Social Media category for their work on FDASM.com. FDASM was an open community built for the entire healthcare communication industry to help foster collaboration, conversation, and education regarding the FDA policies and regulations for use of the Internet and Social Media to promote FDA-regulated medical products. This was the first year that MM&M gave an award for best use of social media.
Chamberlain Healthcare Public Relations, a leading healthcare public relations agency, received a Silver award in the same category for their work with Boehringer Ingelheim on 'Making Sense of Diabetes'.
About inVentiv Health
inVentiv Health, Inc. is a leading, global provider of data-driven, outsourced solutions to the pharmaceutical, life sciences and healthcare industries. inVentiv's full suite of marketing, sales, clinical development and post-approval solutions drive speed and effectiveness across all phases of the product lifecycle, leading to quicker development and superior results throughout product launch and commercialization. inVentiv's client roster consists of more than 350 leading pharmaceutical, biotech, life sciences and healthcare payer companies. For more information, visit www.inventivhealth.com.
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