CLEARWATER, Fla., Aug. 25, 2010 (GLOBE NEWSWIRE) -- OmniReliant Holdings, Inc. (OTCBB:ORHI) announces that OmniResponse, the wholly owned consumer products enterprise of OmniReliant Holdings, Inc., signed an exclusive agreement with the makers of the Ruby Crystal™ Natural Nail Care System and Ruby Dazzle™. This contract grants OmniResponse the exclusive rights to the brand for global distribution and immediately adds a new revenue stream without requiring any upfront investment.
As it stands today, before any new growth of the brand on a global basis, Ruby Crystal™ products generate revenue via live television shopping. This revenue run rate will immediately be assumed by OmniResponse as the new vendor of record at Home Shopping Network, USA, as part of the company's Live Shopping Division headed up by the new EVP of Global Business Development, Bill Barlow.
Moreover, OmniResponse is currently working with the manufacturer to expand the product line to include new items and line extensions, which we believe has the potential to lead to growth and expand the Ruby Crystal™ and Ruby Dazzle™ brands.
Bill Barlow, Executive Vice President of OmniResponse, said, "Until now, Ruby Crystal™ was focused on distribution via just one TV shopping network. Now, OmniResponse will position this unique product line for a strong growth experience within its current channels as well as to expand the full product line into additional world territories leading to even greater revenue opportunities."
Robert J. DeCecco, CEO of OmniReliant Holdings, said, "This is exactly why we hired Bill Barlow - because of his ability to identify new opportunities and bring new brands to market on a global basis. This manufacturer contracted with us because of Bill and his Director of Sales, Mike Spinale's ability to grow sales internationally. As Bill and his team continue to expand our Live Shopping Division, this opportunity becomes just an indicator of what is yet to come for OmniResponse."
Ruby Crystal™ is a Natural Nail Care System, which includes the Ruby Crystal Ceramic Stone Nail File, Buffer Pad System, Whitening Pen, Cuticle Oil Pen, Calcium Roll-On, Super Pad, and 30 Nail Sealers, all in a portable pouch. The Ruby Crystal Nail File is the signature product that consists of thousands of synthetic ruby crystals that form a unique surface. Its distinctive design shapes nails naturally by allowing nails to be filed in both directions without creating any damage. Using the full system, skin is safely removed around cuticles and nails are exfoliated, buffed, and smoothed, creating professional manicure/pedicure results in minutes for just a fraction of the price of a salon visit.
About OmniReliant Holdings
OmniReliant Holdings is a holding Company that has company subsidiaries that utilize DRTV, live shopping and internet to build brands. The Company, through its subsidiaries, engages in the creation, design, distribution, and sale of affordable products available to U.S. and international consumers. The Company successfully markets its products through various direct response formats, live shopping networks, ecommerce, direct mail, and traditional retail channels.
The OmniReliant Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7911
The corporate offices of OmniReliant are located at 14375 Meyerlake Circle Clearwater, Florida 33760. OmniReliant questions may be addressed to Robert J. DeCecco, CEO, at 727-230-1031. For further information visit http://www.omnireliant.com.
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