ORLANDO, Fla., July 9, 2010 (GLOBE NEWSWIRE) -- Vidaroo Corporation (OTCBB:VIDA) announces a new 2 year agreement with Emmis New York, the powerhouse which operates flagship stations Hot 97, KISS-FM and RXP-The New York Rock Experience.
Vidaroo has recently released its new 2.0 version of its online video platform, "Vidaroo Publisher" in a SaaS model. Emmis NYC was one of the first to recognize and experience "Vidaroo Publisher" as platform to launch a video production initiative from, to distribute and syndicate video and advertising, simply, in a real "big company" environment.
"Emmis New York is a cutting edge, global leader in delivering content, their radio brands are the best of modern radio entertainment; the Vidaroo technology has allowed them to showcase their incredible content creation abilities in video branded entertainment, as well as monetize their efforts with our native advertisement platform. Original programming, including world famous interviews with 50 Cent, their very own reality show, 'The Wizards NYC' are just some of the examples of how a brand like Emmis which is known for great radio can also become a great force in video," states Mark Argenti, CEO, Vidaroo corporation.
"Emmis NYC continues to push the fold of online video by taking advantage of advanced capabilities offered by the Vidaroo Publisher edition including a fully native ad server, content syndication, time of day programming, branded delivery and social capabilities. They bring their original programming alive by targeting content in a creative and branded fashion. Their focus and continued drive to advance Branded Entertainment is surely reflective across their destinations and we look forward to furthering our relationship to the next level," notes Micheal Morgan, COO, CTO & Director, Vidaroo Corporation.
"We are entering a second stage in our Branded Entertainment Initiative; Vidaroo has delivered the software and the service to help create a model of efficiency and simplicity in an industry where high cost and complexity are the norm," notes Benjamin Finley, VP, Branded Entertainment, Emmis Communications Corporation.
"We can't be happier then to have a renewed deal with such innovative partners," states Ian McDaniel, CIO/ VP, "Working with Emmis NYC from a production standpoint, over the last year and a half, we have really seen a growth in their understanding and confidence in creating and monetizing with video. They started with simple interviews and before we knew it created a Reality show, scheduled their own time slot, built the viewership and delivered it. Our software product and production services played a part, but it was their take charge, initiative that made it happen," furthers Ian McDaniel, CIO/VP Production.
About Vidaroo Corporation
Vidaroo Corporation is a video technology company that provides the best-in-breed Online Video Platform, video production and advertising on its Online Video Network that reaches over 10 million visitors monthly. Vidaroo's Online Video Platform, Online Video Advertising Network and video production has earned the trust of a growing customer base including advertising agencies, iconic artists, media companies, organizations, businesses, and national brands such as Microsoft, Coca-Cola Company, Tribune News Company, Toyota, Emmis Communications, Clear Channel, Black Eyed Peas, Mary J. Blige, Britney Spears, Justin Timberlake and more.Vidaroo's Online Video Publishing Technology enables firms to easily create, deliver and monetize video and advertising delivery. vidaroo.com
Some of the above statements may be 'forward-looking' statements as defined by section 27A(c)(1)(A)(i) of the Securities Act of 1933.
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