PHOENIX and NEW YORK, Dec. 9, 2009 (GLOBE NEWSWIRE) -- Modavox, Inc. (OTCBB:MDVX), Internet broadcasting pioneer and holder of several patented technologies, is pleased to provide an update on matters related to the AD BOOM(SM) operating division, including competitive product details, the recently hired Managing Director and VP of Sales, and an award nomination from the International Association of Amusement Parks and Attractions (IAAPA).
AD BOOM(SM), the re-branded division of Modavox featuring the BoomBox(R) video content delivery technology, is a Broadcast as a Service (BaaS) video platform that provides broadcasting capabilities to any venue, talent, business, campaign or event. Unlike other online video players, BoomBox(R) is specifically designed for marketers who want to sell, promote, extend, enhance, and most importantly monetize their content through a viral Internet distribution model.
Major entertainment companies and video content providers of all sizes are struggling to monetize their content online. The resulting dynamics are creating a rapidly growing market and a dramatic shift away from "everything is free" on the Internet. AD BOOM(SM) is immediately available for content providers to monetize all their video assets, enabling the implementation of an integrated and practical revenue generating solution.
Key competitive features of AD BOOM(SM) include the ability to go live anywhere, seamless and integrated tools for monetization of online content, pay-per-view and on-demand capabilities, search engine optimization, social networking links, banner ads, customized reporting, and an option to provide content for public or private consumption.
Tom Freydl, a former Ketchum executive who has built and managed divisions of agencies, was recently hired as Managing Director and VP of Sales for AD BOOM(SM). Mr. Freydl joins Modavox from Allison & Partners, where he owned overall agency branding and awareness as well as new business generation for the New York Office. Mr. Freydl previously helped launch and manage Ketchum Entertainment Marketing, comprising over 20 entertainment and public relations professionals in New York and Los Angeles. Mr. Freydl has direct experience and relationships with a diverse group of companies, including Chrysler, Kodak, Old Navy, Absolut, Frito-Lay, Estee Lauder, Levi's, FedEx, Chase, Wendy's and Cingular. Mr. Freydl has created award-winning programs that secured a Reggie, Silver and Bronze Anvils and SABRES.
"The online digital video industry has jumped to the front pages and is catching the eyes of Wall Street. Content owners are fighting to maximize the value of their digital video assets, while more and more companies are using video to enhance what they market to consumers," said Mr. Freydl. "The AD BOOM(SM) product suite brings our clients into a world of unlimited audience and perpetual revenue - truly engaging targeted consumers with interactive video and experiences."
Modavox is also pleased to announce that the BoomBox(R) platform recently received a Brass Ring Award nomination from the International Association of Amusement Parks and Attractions (IAAPA). The highly competitive nomination was granted for a BoomBox(R) powered application developed for the U.S. Department of Travel & Tourism. The Brass Ring Award Winner will be announced in March 2010.
AD BOOM(SM) is one of the key components of the recently announced Augme brand from Modavox, representing the only comprehensive suite of Marketing Driven Technology platforms that enhance the delivery of marketing communications through intelligent distribution to all Internet-enabled devices.
AD BOOM(SM) is well positioned as a premier Broadcast as a Service (BaaS) Internet video platform with packaged offerings designed for marketers of Internet video applications for entertainment, consumer product, talent, corporate, franchise, political, government, pay-per-view, event and venue market segments. Behind the professional network and sales leadership of Mr. Tom Freydl, AD BOOM(SM) has already gained significant momentum in the market, and represents a high revenue growth opportunity for Modavox as the company seeks to become cash flow positive by February 2011, the end of the next fiscal year.
About Modavox
Modavox, Inc. provides Internet applications and services based upon Marketing Driven Technology Platforms that enhance the delivery of marketing communications through intelligent distribution to all Internet-enabled devices. In 2009, Modavox initiated a comprehensive business growth strategy aimed at fully leveraging the value of its technology and patent portfolio by accelerating the advanced development of technology platforms that apply the most valuable aspects of its patents. In addition to the continued operation of Voice America - the largest Internet-based Talk Radio network that has been broadcasting uninterrupted since 1997 - Modavox now aggressively manages three newly defined operating divisions in the high growth markets of mobile marketing (AD LIFE(SM)), video content delivery (AD BOOM(SM)) and ad network provisioning (AD SERVE(SM)). These three high growth divisions, together with patents critical to contextual and behavioral targeting, will enable Modavox to pioneer a new era in marketing and new media communications with Internet applications and services for targeted consumers and communities worldwide.
ABOUT IAAPA
The International Association of Amusement Parks and Attractions (IAAPA) is the largest international trade association for permanently situated amusement facilities worldwide and is dedicated to the preservation and prosperity of the amusement industry. IAAPA represents more than 4,500 facility, supplier, and individual members from more than 90 countries, including most amusement parks and attractions in the United States. Member facilities include amusement parks, theme parks, waterparks, family entertainment centers, zoos, aquariums, museums, science centers, resorts, and casinos. IAAPA hosts three trade shows worldwide focused on the amusement park and attractions industry -- IAAPA Attractions Expo, IAAPA Asian Expo, and Euro Attractions Show. Each is the largest and most attended show of its industry kind in its region.
Forward-Looking Statements
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.