Fazer carries out its tender offer to shareholders in Cloetta Fazer


Fazer carries out its tender offer to shareholders in Cloetta Fazer 

The division of Cloetta Fazer (under name change to Fazer Konfektyr Service AB)
has now entered the final phase. On 16 June 2008 Fazer announced a tender offer
to the shareholders in Cloetta Fazer following an agreement between Cloetta
Fazer's former two principal shareholders - Fazer and Malfors Promotor. Within
the framework of the offer, the shareholders in Fazer Konfektyr have the
opportunity to tender their shares in exchange for cash and shares.


Fazer has today decided to carry out its offer to the shareholders in Fazer
Konfektyr. In brief, Fazer offers SEK 202 in cash and 0.92 class B shares in
Cloetta AB as consideration for each class B share in Fazer Konfektyr. As soon
as the conditions for delisting have been met, Fazer intends to take measures to
delist the shares in Fazer Konfektyr. Additional information about the offer can
be found in the appendix to this press release and in the tender offer document
published today on www.fazer.com and www.fazerconfectionery.com/financials.

In connection with the division of Cloetta Fazer, Fazer has established the new
Fazer Confectionery division to take over responsibility for the Fazer brands.
The Cloetta-related activities previously conducted within Cloetta Fazer will
continue in new Cloetta, which is estimated to commence trading on NASDAQ OMX
First North on or about 8 December 2008.

“Sweden is Fazer's second home market”
Fazer Konfektyr had total pro forma sales in 2007 of approximately SEK 2.4
billion (EUR 257 million). Fazer Konfektyr's largest market is Finland, where it
has a market share of around 42 per cent. The total number of employees in Fazer
Konfektyr is 1,000. 
The division of Cloetta Fazer will mainly affect business activities in Sweden.
During the autumn Fazer Konfektyr has built up a sales and marketing company
with some 50 employees at year-end. For the current financial year, Fazer
Konfektyr's Swedish operations are expected to post net sales of approximately
SEK 400 million. Fazer Konfektyr has a market share of around 7 per cent in
Sweden, where the top-selling brands are Dumle, Tutti Frutti, Geisha and Karl
Fazer. 

Following the division, Cloetta Fazer's Managing Director and CEO Jesper Åberg
has been appointed as Managing Director of Fazer Konfektyr. The Finnish
subsidiary's operations will continue under the supervision of current Managing
Director Tom Lindblad, while Sirkku Erlandsson has been appointed Managing
Director of Fazer Konfektyr's Swedish subsidiary.

“Sweden is Fazer's second home market. We have a strong foothold among Swedish
consumers and conduct operations throughout the country. Aside from developing
Fazer's very important confectionery brands under our own management, we are
investing ambitiously in our Swedish bakery business and are also a major player
in the meal services market here,” says Fazer's CEO Karsten Slotte.

The Fazer Group, with its Fazer Bakeries and Fazer Amica divisions, already has
extensive operations in Sweden. Fazer Bakeries is currently in the process of
acquiring Lantmännen's fresh bread business, a transaction that is pending
approval from the Swedish Competition Authority. At present, Fazer has more than
2,400 employees and annual sales of around SEK 2.1 billion (around EUR 224
million) in Sweden.

Complete press releases are enclosed in the pdf document:
- Fazer carries out its tender offer to shareholders in Cloetta Fazer 

- Oy Karl Fazer AB completes the public offer to the shareholders in Cloetta
Fazer AB, under change of name to Fazer Konfektyr Service AB, and makes the
offer document public

The information was submitted for publication on 5 December 2008, 08:00 a.m.
CET. 

Additional information
Karsten Slotte, CEO, Fazer Group, tel +358 (0)40 507 7065
Ulrika Romantschuk, SVP Communications, Fazer Group, tel +358 (0)40 566 4246

Attachments

12042603.pdf