CCSE Announces Four Consecutive Profitable Quarters and Anticipated Increased Net Income in 3rd and 4th Quarter


DALLAS, TX--(Marketwire - September 30, 2008) - China Crescent Enterprises, Inc. (OTCBB: CCSE) today announced the Company expects increased net income in the third and fourth quarters of the 2008 fiscal year after reporting four consecutive profitable quarters. China Crescent has continued to grow and improve margins in the face of the most challenging stock market environment in recent history.

Strong Revenue and Net Income Expected in Second Half of Year

China Crescent was established in January of 2005, and has historically experienced stronger revenue and net income in the third and fourth quarters of the year and the trend is expected to continue in 2008. First quarter business in China is traditionally slow due to the extended Chinese New Year Holiday, and many Chinese companies complete strong fourth quarters in anticipation of the slowdown in the first quarter and also in an effort to complete a strong year. China Crescent is no different and has reported $19.2 million in revenue for the first six months of 2008, reflecting an 11% increase in revenue over the first six months of 2007. The Company has forecasted $50 million in sales for 2008 and it is planning to meet that goal with its traditionally strong third and fourth quarters. In addition, net income for the first six months of 2008 was $321 thousand compared to a loss of $22 thousand for the same period last year. This has resulted in the Company reporting four continuous quarters of profitability for the first time since going public in October of 2006. The Company intends to leverage its strong third and fourth quarters to further its gains in net income for the year.

Micros Report Assigns Fair Value Target Price of $0.55

Micros Report recently issued an update to its initial research coverage assigning a fair value target price of $0.55 for China Crescent stock. Michael Willingham, Micros Report Director of Research, initiated research coverage and published his first report on China Crescent in December 2007.

Mr. Willingham stated in his recent update, "For 2008, the Company has forecast $50 million in sales which if achieved would result in a 25% growth rate during a year where the Dow Jones Industrial Average has seen a 25% decrease from its peak."

Interested parties may contact ir@chinacrescent.com to receive a copy of the report.

Corporate E-mail Updates

To be added to China Crescent's e-mail database to receive company updates or to obtain more information on the Company, please send an e-mail to ir@chinacrescent.com or call 214-722-3065.

About China Crescent Enterprises, Inc. (www.chinacrescent.com)

China Crescent Enterprises, Inc. is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information: Contact: China Crescent Enterprises, Inc. Investor Relations 214-722-3065 ir@chinacrescent.com http://www.chinacrescent.com