WASHINGTON, Aug. 5, 2008 (PRIME NEWSWIRE) -- Ariel Way, Inc. (OTCBB:AWYI) and Lime Truck announced today that on August 6th they will launch a four-week mobile advertising campaign for AARP together with the music group Foreigner. Lime Truck kicks off its four-week "Feels-like-the-first-time" U.S. tour presented by AARP in Iowa at the Iowa State Fair. In addition to AARP, Sheraton and Gibson Guitars are also sponsoring the U.S. tour and the Lime Truck. Lime Truck will have a promotional advertising truck joining the Foreigner U.S. tour during its various performances. This truck is designed and built to include a Karaoke studio where visitors can play air guitar and later view their performance online.
"I am very excited about the opportunity to promote Foreigner and AARP during Foreigner's U.S. tour," said Ms. Melody Mayer, COO of Lime Truck. "This media allows AARP to get their message out to areas around the Foreigner concerts with many concert goers and other interested."
Lime Truck, based in Dallas, TX, operates a fleet of mobile advertising trucks in over 40 markets nationwide with major advertising clients within telecommunications, airlines, automobiles, furniture chains, newspapers, and beverages. The business is to build powerful brand awareness, give clients the maximum advertising exposure for their investment, and to create the kind of results for the clients that build long-term relationships.
About Ariel Way, Inc.
Ariel Way, Inc., a Florida corporation ("Ariel Way" or the "Company"), is a technology and services company for highly secure global communications, multimedia and digital signage solutions and technologies. The Company is focused on developing innovative and secure technologies, acquiring and growing profitable advanced technology companies and global communications service providers and creating strategic alliances with companies in complementary product lines and service industries.
More information about Ariel Way can be found on the web at http://www.arielway.com.
Forward-Looking Statements: Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements," which are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. See the Company's Form 10-KSB for the fiscal year ended September 30, 2007 for a discussion of such risks, uncertainties and other factors. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. These forward-looking statements are based on management's expectations as of the date hereof, and the Company does not undertake any responsibility to update any of these statements in the future.