TurnHere Introduces TurnHereTravel.tv Featuring Online Videos of Tourist Destinations Around the World

New Video Travel Channel Offers Targeted Web Advertising and Distribution for the Hawaii Visitors & Convention Bureau and Other Travel and Hospitality Customers


EMERYVILLE, CA--(Marketwire - May 21, 2008) - TurnHere, Inc., the leading online video solutions platform, today announced a new online video network focused exclusively on travel. Modeled after the success of the company's pioneering book-centric video network, BookVideos.tv, TurnHereTravel.tv offers video content to travelers looking to find accommodations, information and an "inside view" into travel destinations prior to committing to travel plans.

The site features videos from the Hawaii Visitors & Convention Bureau, including four new Hawaii travel videos that highlight the islands' treasures including manta ray diving, island delicacies and the story-telling tradition of the Hawaiian culture. Videos from a variety of TurnHere's hotel and hospitality partners also feature other luxury vacation destinations, cruise lines, tourism boards and travel-related partners.

TurnHereTravel.tv offers TurnHere's travel and hospitality clients a unique distribution opportunity to broaden their audience, allowing them to showcase their business on a travel-oriented portal with an engaged niche audience. The site builds upon TurnHere's broad distribution platform -- offering customers syndication across leading Web sites including Google, Yahoo!, MSN, Travelocity, TripAdvisor and TurnHere's branded YouTube channel. TurnHere customers also benefit from the company's global network of more than 3,200 filmmakers who shoot authentic, narrative-style videos that capture the spirit and personality of each travel destination.

"After the initial success of our content distribution efforts including a GoHawaii video blog and YouTube channel, we're excited to tap into this additional distribution opportunity," said Kara Imai, the senior director of online marketing of the Hawaii Visitors & Convention Bureau. "Being a founding partner of TurnHereTravel.tv enables us to reach a broader audience and engage potential visitors through the powerful medium of online video. The 'learn more' and social networking functionality for viewers provides added impact and further boosts our marketing efforts."

"We're thrilled to be teaming with the Hawaii Visitors & Convention Bureau on this launch, and we know from our experience with BookVideos.tv that an industry-specific video network is an ideal way for our customers to gain even greater benefit from TurnHere's distribution network," said Morgan Brown, director of marketing, TurnHere, Inc. "In addition, the short-term growth and success of BookVideos.tv since its launch in June of 2007 underscores the viability of vertical video platforms that offer our customers extended reach for their videos."

Log on to www.TurnHereTravel.tv to access the newest Hawaii videos, along with hotel, resort and destination videos.

About TurnHere, Inc.

TurnHere, Inc. is the leading platform for online video production and provides studio-quality Internet video advertising and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 3,200 professional filmmakers across more than 50 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. With deep backgrounds in media and video production, TurnHere works with customers on creative treatments to help produce effective venues for building online traffic. Founded in 2005, the company is privately held and based in Emeryville, California, with offices in New York.

Contact Information: For More Information Kasey Fleisher or Zoe Vandeveer LaunchSquad Phone: 415-625-8555 Email: turnhere (at) launchsquad.com