SAN ANTONIO, Texas, Dec. 18, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), maker of revolutionary diabetes-friendly beverage, GlucaSafe(tm) which supports healthy glucose levels indicates the need for more flavors and a move toward pure organic as we experience the current sell through at retail. In addition, the current interest from abroad has accelerated the company's preliminary plan to investigate other delivery systems besides the RTD beverage format which include a powder form similar to Nestle Quick and Crystal Light.
"There are possibly some changes ahead for GlucaSafe(tm) if things continue to mature as they have during the initial eight weeks of the large regional roll-out of the product throughout the northern half of the U.S.," said William Gallagher, Sweet Success CEO. "Hopefully we are eventually going 100% organic. With this in mind, we have began talks concerning a strategic relationship with an international organics company that is currently being assembled. The proposed head of this organization is an executive and friend who has been the CEO of the world's leading organic grower."
The U.S. organic industry grew 21% to reach $17.7 billion in consumer sales in 2006. The term organic as defined by the Organic Trade Association is, "A commitment to agricultural (including processing) practices that strive for a balance with nature using methods and materials which are of low impact to the environment."
"Organic" is a labeling term that denotes products produced under the authority of the Organic Foods Protection Act. The principle guidelines for organic production are to use materials and practices that enhance the ecological balance of natural systems and that integrate the parts of the farming system into the ecological whole.
"We think an equity interest in the organic trading company that has been proposed could be extremely valuable to the company and its shareholders as the organic business continues to mature," added Gallagher.
Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.
The Sweet Success Enterprises, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.