Sweet Success Set to Begin Shipping Newly Produced Product to Fulfill Purchase Orders to the Following Destinations: Los Angeles, Portland, Dallas, Bloomington and Albany


SAN ANTONIO, Dec. 18, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), maker of revolutionary diabetes-friendly beverage, GlucaSafe(tm) which supports healthy glucose levels, is set to begin shipping newly produced product to fulfill purchase orders to the following destinations, Los Angeles, Portland, Dallas, Bloomington and Albany. The product is going out to the fulfilling recently increased inventory positions.

"With the completion of our clinical trial by the end of the year, we are going to be well-armed to begin a stepped up local area marketing campaign beginning in the Chicago area including most of the major markets in the north where our product is being sold," said William Gallagher, Sweet Success CEO. "This will include interviews with local and national publications and installing our 30 second diabetes video both in-stores and on local diabetes websites."

Recently we've had inquiries from a broker with full distribution capability for our product in Canada and potential distribution in the UAE which has a 70% incidence of diabetes within its population.

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

The Sweet Success Enterprises, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.


            

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