SAN ANTONIO, Nov. 19, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), maker of flagship product, GlucaSafe(tm) which supports healthy glucose levels, increases shipments for pharmacy reorders and new pharmacy outlets during U.S. diabetes month. 280,000 mailers promoting the diabetic health features of GlucaSafe(tm) went out to customers of 50 of these pharmacies last week. Consumers who had purchased products for treatment of diabetes received the mailer.
"Our initial mailing was very successful and we expect to see an even greater response with the second wave of customers receiving this communication," said William Gallagher, Sweet Success CEO. "This marketing activity by the chain demonstrates a real commitment to make available a product that helps diabetics. Over 3.5 million people die of diabetes and related problems each year, according to recent studies."
"Considerable new interest in an all-natural diabetes solution has been created by the proliferation of U.S. diabetes month articles in USA Today and other larger periodicals," added Gallagher. "The mailers sent out define the glucose control feature of GlucaSafe(tm) and how GlucaSafe(tm) takes living with diabetes to a whole new level."
"As GlucaSafe(tm) sell-through accelerates in this chain, we have taken new steps to back up our GlucaSafe(tm) production capability," said Gallagher. "Additionally one of our co-packers, Universal Food and Beverage Co., was recently acquired and will be back in production soon."
Sweet Success is coordinating its marketing efforts to take advantage of the additional publicity provided by last Wednesday's World Diabetes Day event, which included awareness activities at the Alamo in San Antonio. The next very important marketing day this month will feature Sweet Success GlucaSafe(tm) education and sampling demos in 100 of the pharmacy outlets on the 24th of November. These demos will be held in outlets in major cities throughout the northern part of the country.
Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.
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